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Add or create an advertiser

Only an agency manager can add and create an advertiser in DoubleClick Campaign Manager and then add (or link) the advertiser in DoubleClick Search. Learn more about agency managers and other user types in DoubleClick Search.

Each advertiser in DS is linked to an advertiser in DoubleClick Campaign Manager (DCM). If you do not have an existing advertiser in your DCM account, you will need to create one. Note that each DCM advertiser in your DCM account can only be linked to one DS advertiser. Learn more about the one-to-one relationship between DoubleClick Search and DCM.

In addition to adding an advertiser to DoubleClick Search, you can optionally enable the Conversions API to upload conversions that occur offline such as phone calls or store visits. Learn more about the Conversions or DS API.

If you enable the Conversions API for the advertiser, you also have the option of including conversions tracked by Google Analytics.

Create an advertiser in DoubleClick Campaign Manager

If an advertiser hasn’t already been created in DCM, an agency manager who is also has Admin permissions in DCM can create an advertiser and then add the advertiser in DoubleClick Search.

  1. In DoubleClick Search, navigate to an agency.

    Steps for navigating to an agency
    1. Click ▼ at the end of the navigation bar to display navigation options.

    2. In the Agency list, click on an agency. You can search for an agency by name or scroll through the list.

    3. Click Apply or press the Enter key.

    DS displays the agency page.

     

  2. Above the reporting table, click +Add.
  3. Under DCM Advertiser, click Select advertiser ▼.
  4. Click New DCM Advertiser.

  5. Sign in to DCM (only Admins in DCM can create advertisers).

  6. In the navigation bar, click Advertisers, and then select New.

  7. Enter a name for the Advertiser, and specify the settings that you want.

  8. Click Save.

  9. Complete the steps to add an advertiser in DoubleClick Search.

Add an advertiser in DoubleClick Search

When you add a DCM advertiser to DoubleClick Search, you are linking the DCM and DoubleClick Search advertiser. Settings such as advertiser name and currency match the DCM settings. You can change both settings, but we recommend using the same currency as the DCM advertiser. Learn more about the currency setting later in this article.

Once you link a DS advertiser to a DCM advertiser, you can’t change the currency setting or completely break the link. If you do need to change the link between a DCM advertiser and DoubleClick Search advertiser, contact customer support who will help you find an alternative solution.

To add an advertiser in DoubleClick Search, the advertiser should already have been created in DCM.

  1. In DoubleClick Search, navigate to an agency.

    Steps for navigating to an agency
    1. Click ▼ at the end of the navigation bar to display navigation options.

    2. In the Agency list, click on an agency. You can search for an agency by name or scroll through the list.

    3. Click Apply or press the Enter key.

    DS displays the agency page.

     

  2. Above the reporting table, click +Add.
  3. Under DCM Advertiser, click Select advertiser ▼.
  4. Click the name of the advertiser.

    You can type the name of the advertiser in the Search box to quickly find the name. Then click the name.
  5. Optional. Under Advertiser name, type a name for the advertiser in DoubleClick Search.
  6. Under Currency, the same currency as the DCM advertiser is automatically selected.

    Once you save the currency setting, you can’t change it. Learn more about using the same currency setting as the DCM advertiser.
  7. Under Conversions API, toggle the switch to On to upload and report on conversions from other systems in DoubleClick Search.
  8. If the advertiser uses Google Analytics tags to track conversions on a web property, under Google Analytics support, toggle the switch to on to link a Google Analytics account.

  9. Click Save.

 

Once you link a DS advertiser to a DoubleClick Campaign Manager (DCM) advertiser, create DS engine accounts, and traffic data out to the engines, you cannot completely break the link. If you do need to change the link between a DCM advertiser and DS advertiser, contact customer support who will help you find an alternative solution.

Frequently asked questions

 

What happens if the DS advertiser currency is different from DCM?

When you add an advertiser in DS, the default currency selection is the same currency as the related DCM advertiser (which ultimately is set in the DCM account). We recommend you keep this currency selection.

If you specify a different currency for the DS advertiser, DCM reports will be in the DCM account’s currency, while DS reports at the advertiser level will be in a different currency. (DS reports at the engine account level and lower will be in the engine account's currency.)

Currency best practice

If you want DoubleClick Campaign Manager (DCM) reports to match DS reports, keep everything in a single currency. For example, if you track revenue in both USD and CAD, create separate DCM advertisers, DS advertisers, and DS engine accounts for each currency.

This will make it easier to analyze and compare your reporting data at all levels.

Learn more about currencies in DS.

 

Why don't I see the advertiser I'm looking for?

There are a few reasons why you might not see an advertiser in DoubleClick Search or DCM.

  • The advertiser hasn’t been created in DCM.
  • You don’t have access permissions for the advertiser account in DCM.
  • The DCM advertiser is already linked to a different DoubleClick Search advertiser.

If you can’t create the advertiser in DCM, complete the following steps to ask customer support to create the advertiser.

Ask support to create a DoubleClick Search advertiser

Contact customer support to create the advertiser for you based on information you provide in a form.

  1. Download the New advertiser setup form.
  2. Complete the form and email it to your DS support representative or ds-support@google.com.

    Only agency managers can ask support to create an advertiser. Learn more about the types of users in DS.
  3. Add the following information to the form:

    • DCM Advertiser Name
    • DCM Advertiser ID
    • Currency

      We recommend that you use the same currency as the associated DCM advertiser (the DCM advertiser's currency is set in the DCM account, and all DCM advertisers use the DCM account's currency).

    • Agency Name
    • DS Agency URL
It can take up to 24 hours to create an advertiser. The DS support teams sends an email notifying you that the advertiser has been created. 

 

Next steps

Once the advertiser is created, a DS user with agency manager or advertiser manager permissions can add engine accounts in DoubleClick Search.

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