Add, edit, or remove users in Search Ads 360

To access Search Ads 360, a user needs a Google Account. The Google Account provides a single sign-on for Google Marketing Platform products and for other Google products such as Google Ads, AdSense, and Analytics. It's recommended that users associate their work (corporate) email address (user@company.com) with the Google Account they use to access Search Ads 360.

The Google Account needs to be mapped to a specific user type in Search Ads 360. The user type determines what the user is permitted to see and do in Search Ads 360.

User types and permissions 

The following table lists user types and permissions in Search Ads 360.

User type Permissions
Agency manager

Manage everything in an agency:

  • Add, edit, and remove users
  • Add and edit advertisers (to remove advertisers, contact support)
  • Add and edit everything in all advertisers, including:
    • Add and remove engine accounts
    • Edit advertiser settings such as Floodlight activities and integrations with other systems
  • Customize and run reports
  • Use the Search Ads 360 API to download reports and upload conversions for all advertisers in the agency
Advertiser manager

Manage everything in one or more specific advertisers:

  • Add and edit everything in an advertiser, including:
    • Add and remove engine accounts
    • Edit advertiser settings such as Floodlight activities and integrations with other systems
  • Customize and run reports
  • Use the Search Ads 360 API to download reports and upload conversions for the advertiser
Agency user

Manage campaigns and use Search Ads 360 features in all advertisers:

  • Add and edit everything in all advertisers, except:
    • Agency users cannot add and remove engine accounts
    • Agency users cannot edit or view advertiser settings such as Floodlight activities and integrations with other systems
  • Customize and run reports
  • Use the Search Ads 360 API to download reports and upload conversions for all advertisers in the agency
Advertiser user

Manage campaigns and use Search Ads 360 features in one or more specific advertisers:

  • Add and edit everything in an advertiser, except:
    • Advertiser users cannot add and remove engine accounts
    • Advertiser users cannot edit or view advertiser settings such as Floodlight activities and integrations with other systems
  • Customize and run reports
  • Use the Search Ads 360 API to download reports and upload conversions for selected advertisers.
Advertiser viewer

Report on campaigns and Search Ads 360 features in one or more specific advertisers:

  • View everything in an advertiser except advertiser settings
  • Customize and run reports
  • Use the Search Ads 360 API to download reports for selected advertisers.

If you're unsure of your user type, contact support.

Add, edit, or remove users

Special permissions required

Only agency managers can add, edit, or remove users.

Add a user

  1. Navigate to an agency, and then click Agency users.
    Steps for navigating to an agency
    1. Click ▼ at the end of the navigation bar to display navigation options.

    2. In the Agency list, click on an agency. You can search for an agency by name or scroll through the list.

    3. Click Apply or press the Enter key.

    Search Ads 360 displays the agency page.

    To verify that a user hasn't already been added, you can enter part of the email address in the Search box that is next to the Edit button.

  2. Click +New user.
  3. Enter the email address associated with the user's Google Account.

  4. Do one of the following depending on the type of user you're creating:

    User type Steps
    Agency manager In User type, select Agency manager.
    Advertiser manager
    1. In User type, select Advertiser access.
    2. In the list of advertisers that appear, hover over an advertiser name.
    3. Click ▼ (down arrow) and select Manager access. See an example below.
    4. Repeat these steps to grant access to more advertisers.
    Agency user In User type, select Agency user.
    Advertiser user
    1. In User type, select Advertiser access.
    2. In the list of advertisers that appear, hover over an advertiser name.
    3. Click ▼ (down arrow) and select Manager access. See an example below.
    4. Repeat these steps to grant access to more advertisers.
    Advertiser viewer
    1. In User type, select Advertiser access.
    2. In the list of advertisers that appear, hover over an advertiser name.
    3. Click ▼ (down arrow) and select Manager access. See an example below.
    4. Repeat these steps to grant access to more advertisers.
  5. Click Save.
  6. Tell the new user how to sign in to Search Ads 360.

Example

In the example below, a user has already been given Advertiser manager access to the Gringotts Bank advertiser, and now Advertiser manager access is being added for the Oceanic Airlines advertiser.
Select "manager access" for a user

Change a user’s access 

  1. Navigate to an agency and click Agency users.
  2. Select the checkbox next to one or more email addresses.

  3. Click Edit▼and select Edit access.
  4. Make any of the following changes:
    • Change the user type by selecting a different type in the User type list
    • For users with access to specific advertisers, hover over an advertiser name, click ▼ (down arrow), and select of the following:
      • No access: The user can no longer view or edit the advertiser. If you remove access from all advertisers, the user will be removed from Search Ads 360 when you click Save.
      • View access: The user will be an Advertiser viewer for the advertiser
      • Edit access: : The user will be an Advertiser user for the advertiser
      • Manager access: The user will be an Advertiser manager for the advertiser
  5. If you selected more than one user, click Next user and repeat step 4 for each user.
    None of your changes will be saved until you click Save.

Another way to remove a user's access is to click (remove button) in the Selected advertisers list. If you remove the user's access from all advertisers, the user will be removed from Search Ads 360 when you click Save.

Add advertiser access for multiple users

If you add new advertisers to your agency, you can grant access to several users all at once. All of the users you select will be given the same level of access.

To give the same level of advertiser access to a group of users:

  1. Navigate to an agency, and then click Agency users.
  2. Select the checkbox next to the email addresses.

  3. Click Edit▼ and select Add advertiser access.
  4. In the list of advertisers that appear, hover over an advertiser name.
  5. Click ▼ (down arrow) and select an access level.

    The no access option isn't available when you select Add advertiser access. To remove access to an advertiser, see Change a user’s access.

  6. Optionally hover and select access for additional advertisers.
  7. Click Save.

Remove users

  1. Navigate to an agency, and then click Agency users.
  2. Select the checkbox next to each email address that you want to remove.

    To search for a user, type the email address or advertiser name in the Search box.

  3. Click Edit▼, and then click Remove access.
  4. Confirm that you want to remove the selected users. 

Seeing users without email addresses?

If you add a user to Search Ads 360 and then user's Google Account is deleted, the Email address column on the Agency users tab will be empty for that user. You can remove the user from Search Ads 360 since the Google Account has been deleted.  

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