To include Search Ads 360 performance metrics in Campaign Manager reports, you can add paid search dimensions and metrics to Campaign Manager Standard reports. You can also filter on specific keywords by using operators to narrow the scope of your queries.
You'll need a Google Account that has permission to access Campaign Manager.
To add paid search dimensions and metrics to Standard Campaign Manager reports:
- From the top menu bar in Search Ads 360, click (apps icon).
The menu lists all of the Google Marketing Platform products that your Google Account has permission to access.
- Select Reporting & Attribution.
This option appears on the menu only if your Google Account has permission to access Campaign Manager.
- In Campaign Manager, click the Report Builder link at the top of the page.
To learn more about using Report Builder, visit the Campaign Manager Help Center.
The number of clicks shown in Campaign Manager may not match the number of paid search clicks shown in Search Ads 360. This can be the result of factors such as different time zones, different spam filtering rules, and drop-offs due to external redirects. We recommend comparing the number of visits in Search Ads 360 to the number of Campaign Manager clicks.