Troubleshoot creatives rejected by Display & Video 360 or Google Ad Manager

Looking for a specific rejection code you saw in Display & Video 360? To search for it on this page, press Ctrl + f (Cmd ⌘ + f on a Mac).

Once a creative has been added to Display & Video 360 the creative will be manually and automatically reviewed to ensure the creative functions correctly and is compliant with the Google Ads content policies, Display & Video 360 creative requirements, and any inventory sources that have explicit creative requirements. Creatives that do not comply with these policies will be rejected. Here you can find troubleshooting steps for resolving some of the most common rejection reasons.

For AppNexus rejection reasons, see: Troubleshoot creatives rejected by AppNexus  

Creative does not match declared size

What's the issue?

The ad is disapproved the creative does not match the size of the ad slot returned by your ad server. Ensure that your ads return the correct creative size.

For example, your ad server returned a 728x90 ad slot, but the actual creative only fills a 300x250.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

All ads served should return creatives that match the declared ad slot size.

Either upload a creative of the right size to your ad server or edit the dimensions in the creative’s Basic Details page in Display & Video 360.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains adult content

What's the issue?

The ad is disapproved because it contains or leads to a landing page that contains adult-oriented content. Ensure that your ads and landing pages only show “family safe” content.

All creatives and landing pages served by Display & Video 360 must be designated as "family safe" to ensure they can potentially be shown to all appropriate audiences. Anything considered to have a "non-family safe" status is prohibited from serving by Display & Video 360.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

Remove the adult content in the creative or landing page.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative automatically clicks through

What's the issue?

The ad is disapproved because it automatically redirects the user to a landing page without a click or reports a click when one was not made. Ensure that your ads are designed not to automatically generate clicks.

Ads on most exchanges must be designed to only redirect the user to a landing page upon user-initiated click. Ads that inflate clicks by automatically redirect the user to a landing page, file download, or application are prohibited.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Edit the creative to make sure landing page redirects only occur after someone clicks.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Creative is blank

What's the issue?

The ad is disapproved because it renders a blank creative. Blank creatives are often caused by geo-targeting, user targeting, ad verification services, and inactive ads in your ad server. Ensure that your ads render to all geographic locations and users, and if this is not possible, serve backup ads in their place.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives served by Display & Video 360 must render properly; blank creatives are prohibited.

Make sure the creative is viewable to all users on all impressions. This may require having your ad server or verification service deliver a backup ad in the event of ad blocking.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Clickthrough doesn't work properly

What's the issue?

  • The ad is disapproved because the clickthrough URL does not work properly. Common issues include malformed clickthrough URLs, invalid click redirect URLs, problems with macro replacement in URLs, or non-working/non-existent landing pages. Ensure that your ads click through to working landing pages.
  • This creative doesn't have a valid landing page. This creative must include at least one exit to a landing page that loads without error, is accessible in all locations, and is crawlable by Google.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives served by Display & Video 360 must contain a functional click-through URL that leads the user to a working landing page. Your landing page must work properly for all locations, regardless of where you're targeting your ad. Check your landing page on various browsers and devices to make sure that it always links to a working website or app.

Edit the creative so that it clicks through to a working landing page. To test click-through URLs, preview your creative in Display & Video 360.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains gun-related content

What's the issue?

The ad is disapproved because the ad or landing page promotes guns, gun parts, or gun-related content. Ensure that your ads and landing pages are not promoting gun products or related content.

Gun-related content includes functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat (including sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns) as well as any part or component that's necessary to the function of a gun. Common examples include handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, silencers, ammunition, or ammunition clips or belts.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives and landing pages served by Display & Video 360 are prohibited from promoting guns, gun parts, or gun-related content. Remove gun-related content from the creative and any landing pages it links to.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains dangerous knives-related content

What's the issue?

The ad is disapproved because the ad or landing page promotes dangerous knives or related content. Ensure that your ads and landing pages are not promoting dangerous knives or related content.

Dangerous knives include knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self defense, or combat, or any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism). Common examples include switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, or throwing axes.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives and landing pages served by Display & Video 360 are prohibited from promoting dangerous knives.

Remove all dangerous knives content from the creative and any landing pages it links to.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains tobacco-related content

What's the issue?

The ad is disapproved because the ad or landing page promotes tobacco-related content or products, including those that are designed to simulate smoking. Ensure that your ads and landing pages are not promoting tobacco products or related content.

Common examples include cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco, rolling papers, pipes, tobacco filters, hookah lounges, cigar bars, herbal cigarettes, electronic cigarettes, or e-cigarettes.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives and landing pages served by Display &  Video 360 are prohibited from promoting tobacco products, services, and related equipment including those which are designed to simulate smoking. Remove all tobacco-related content from the creative and any landing pages it links to.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Campaign Manager placement includes in-stream redirect creatives

What's the issue?

Campaign Manager placements with in-stream redirect creatives are not supported in Display & Video 360.


The creative is rejected because it's synced from a Campaign Manager placement with in-stream redirect creatives, which are no longer supported in Display & Video 360.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

Re-traffic the creative using a different creative format.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains weapon-related content

What's the issue?

The ad is disapproved because the ad or landing page promotes weapons or weapon-related content. Ensure that your ads and landing pages are not promoting weapons or related content.

Weapon-related content includes any product that's designed to (in modern-day usage) injure an opponent in sport, self-defense, or combat. Common examples include throwing stars, brass knuckles, tasers, or pepper spray.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives and landing pages served by Display & Video 360 are prohibited from promoting weapons or weapon-related content. Remove all weapon-related content from the creative and any landing pages it links to.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains or leads to abusive experience

What's the issue?

This creative contains or leads to a landing page that contains an abusive experience. Common examples include: auto-redirects to landing page without user action, misleads or tricks the user into interacting, resembles system or site warnings or error messages, simulates messages, dialog boxes or request notifications, and so on.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives and landing pages served by Display & Video 360 must not contain experiences designed to be misleading. Learn more about what's considered abusive

Remove the abusive content from the creative and any landing pages it links to.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Landing page can't be crawled

What's the issue?

The ad is disapproved because a clickthrough URL leads to a landing page that could not be crawled. Common crawl errors include: robots.txt failure, DNS errors, or server errors. Ensure that your landing pages can be read by Google crawlers.

All landing pages used in creatives on Ad Manager must be crawlable. Ad Manager uses the AdsBot-Google crawler to read and ensure that all landing pages comply with Ad Manager policies.

To allow Google to crawl your page, add User-agent: AdsBot-Google to your domain’s robots.txt. You can also use Google Search Console to see how to make your pages accessible to Google.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Make sure Google bots can crawl your creative's landing page.

  • To check if your creative’s landing pages are crawlable by Google, verify that your domain’s robots.txt file allows Google bots.
  • If the landing pages are not crawlable, work with the site’s webmaster to add User-agent: AdsBot-Google to your domain’s robots.txt and verify that your landing page is otherwise crawlable.
  • Check the creative's code to make sure all links included in click tags lead to crawlable landing pages.
  • If Display & Video 360 fails to detect the landing page, the website provided in your Display & Video 360 advertiser's Basic Details page is used instead. Make sure this page is crawlable.

See our in-depth guide, Troubleshoot uncrawlable landing pages, for more details.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Creative or landing page difficult to interact with

What's the issue?

The ad is disapproved because the ad or landing page is difficult to interact with. Ensure that your ads and landing pages are clear, relevant, useful, and easy to interact with.

Common issues include landing pages that disable browser navigational functions, sites with pop-ups or interstitial ads that interfere with the user's ability to see the content requested, or ads that look like software download buttons, official system warnings, or webpage features like menus, search results, or other site content.

Your site should not present unexpected webpages, ads, or sponsored offers to users when they are navigating the site.

Your site should not require registration or sign-in to view site content (for example, when using a Facebook page as your landing page, make sure the page is public.)

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Edit the creative or landing page content to comply with policies.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative enables dishonest behavior

What's the issue?

The ad is disapproved because it contains or leads to a landing page that contains content that enables dishonest behavior including products or services that help users to mislead others and products or services that enable a user to gain unauthorized access (or make unauthorized changes) to systems, devices, or property. Ensure that your ads and landing pages do not have content that enables dishonest behavior.

Examples include the creation of false documents such as passports or diplomas, aids to pass drug tests, exam-taking services, hacking services, radar jammers, phone or wire-tapping, or stealing cable.

Learn more

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives and landing pages served by Display & Video 360 are prohibited from containing content that enables dishonest behavior including products or services that help users to mislead others and products or services that enable a user to gain unauthorized access (or make unauthorized changes) to systems, devices, or property.

Edit the creative and any landing pages it links to. Remove content that enables dishonest behavior.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Expandable ad not functional

What's the issue?

The expandable ad is disapproved because it does not function properly such as not expanding outside of of an iframe. Ensure that your expandable ads function properly and expand outside of an iframe where applicable.

Expandable creatives may not expand to more than twice the width or three times the height of the creative's base dimensions, except when displaying certain IAB formats or formats approved by Google. Each ad technology vendor’s cross-site scripting file is required for iframe ad calls to be functional. Learn more about publisher-side iframe buster files.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

All expandable creatives on Ad Manager must correctly display creative content, function as expected, cannot have any broken assets. Edit the creative to make sure it renders and expands properly.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative is gaming Google network

What's the issue?

This creative contains content or links to a landing page that's malicious or attempts to trick or circumvent our creative review processes. Examples include cloaking, use of dynamic DNS to switch page or ad content, or manipulating ad or text in order to bypass automated system checks.

Learn more

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives and landing pages served by Display & Video 360 are prohibited from engaging in practices that attempt to circumvent or interfere with Google’s system controls or quality processes.

Edit the creative and any landing pages it links to. Remove practices that attempt to circumvent or interfere with Google’s systems and processes.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains offensive or inappropriate content

What's the issue?

The ad is disapproved because it contains or leads to a landing page that contains offensive or inappropriate content which may include violence and self-harm, harassment, racism, hatred and intolerance, and capitalizing on sensitive events or threatened species. Ensure that your ads and landing pages only show family safe content.

Common examples of offensive or inappropriate content include hatred and intolerance (including sexual, religious and political intolerance), violence and self-harm, harassment and intimidation, exploitation, racism, shocking content, capitalizing on sensitive events, or capitalizing on threatened or extinct species.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives and landing pages served by Display & Video 360 must be designated as "family safe" to ensure they can potentially be shown to all appropriate audiences. Products that are considered to have "non-family safe" status are prohibited from serving by Display & Video 360.

Edit the creative and any linked landing pages. Remove content that is offensive or inappropriate.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Ad technology vendor not declared

What's the issue?

The creative is rejected because it does not declare the use of a declarable, approved technology vendor.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Edit the creative to declare any declarable technology vendors. Use Chrome Developer Tools to check for all the calls made from your ad within a browser.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Destination URL not declared

What's the issue?

The ad is disapproved because the declared click-through URL does not match the actual landing page URL. Ensure that your ads declare click-through URLs that match the actual landing page URLs.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

All creatives on Ad Manager must click through to a landing page that matches the declared click-through URL.

You can verify what URL(s) Display & Video 360 has declared on your behalf for a given creative by checking the Basic Details page of the creative and reviewing the Detected Landing Page URLs section.

If the URL that’s flagged alongside the creative rejection is from one of the following locations, correct the URL within the appropriate ad server so that it matches the actual destination URL of your creative:

  • Creatives synced from Campaign Manager:
    • The Campaign Manager click-through URL
    • The Display & Video 360 advertiser default URL in Settings and thenBasic Details of your Display & Video 360 advertiser
  • Creatives hosted in Display & Video 360:
    • The click-through URL you set when you uploaded your asset
    • Any redirect URLs
    • The Display & Video 360 advertiser default URL in Settings and thenBasic Details of your Display & Video 360 advertiser
  • Third-party tags:
    • The landing page you set during upload to Display & Video 360 
    • Any redirect URLs
    • The Display & Video 360 advertiser default URL in Settings and thenBasic Details of your Display & Video 360 advertiser

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

If the declared URL(s) is not from any of the locations listed above, contact support via the question mark in the upper right corner of your Display & Video 360 account.

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Ad technology not approved

What's the issue?

The ad is disapproved because it makes a call to an unapproved technology vendor. Ensure that your ads only make calls to approved technology vendors.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

If you're using a vendor that's not approved to run on Ad Manager, remove calls made to unapproved technology vendors. Make sure the creative calls certified technology vendors in all environments (for example, in a mobile browser, in a mobile app, or in a desktop browser.) Learn how to troubleshoot rejected calls using Chrome Developer Tools

Alternatively, you can request certification for an unapproved technology vendor by getting in touch with support with contact information for the technology vendor.

If you do not believe any of your vendors are disapproved for use on Ad Manager, verify whether the URL shown in the Audit Status section on the creative’s Basic Details page belongs to any of the vendors that you’re using.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Creative is not secure

What's the issue?

The ad is disapproved because it has been detected as containing non-secure HTTP calls. Ensure that ads are only making secure HTTPS calls to fetch creative assets, tracking pixels, and other ad serving/tracking elements.

All creatives served outside of China must be 100% SSL-compliant across all calls contained within the creative, including assets, fourth parties, and other trackers.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

If you're using creative assets or fourth parties that are not 100% SSL-compliant, correct these assets or have the fourth party provide SSL-only assets. Learn how to troubleshoot rejected calls using Chrome Developer Tools

If you do not recognize the non-secure assets, verify whether the URL(s) shown in the Audit Status section on the creative’s Basic Details page belong to any of the vendors that you’re using.

If the flagged asset is displayed as https://, check if the SSL certificate is valid. Check if a site's connection is secure in Chrome.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Landing page violates policy

What's the issue?

The ad is disapproved because the declared click-through URL leads to a landing page that does not adhere to our landing page quality guidelines. Common landing page quality violations include low value content, non-working sites, or parked domains.

Landing pages should provide a quality user experience. All promotions should be clear, professional in appearance, and lead users to content that is relevant, useful, and easy to interact with. Landing pages cannot lead to an email address or file, such as image, audio, video, or document, that require an additional application to open. Sites should load quickly and properly without errors or error pages that display a status code beginning with a 4 or a 5 (such as a 404 error, page not found). All landing page guidelines are outlined in the Google Ads Policy Center.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives served by Display & Video 360 must click through to landing pages that comply with Google policies. Improve the quality of the creative's landing page experience, or use a different landing page that meets these requirements.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Creative animates longer than 30 seconds

What's the issue?

The ad is disapproved because it animates longer than the maximum host-initiated duration of 30 seconds. Ensure that your ads do not loop or animate longer than 30 seconds.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Change the creative's animation so that it does not loop or animate longer than 30 seconds.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative sets Local Shared Objects

What's the issue?

The ad is disapproved because it uses Local Shared Objects (LSO). Ensure that your ads don't use LSO technology such as browser helper objects or HTML5 Local Storage. Learn more

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

Remove all LSOs from the creative.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Maximum download size exceeded

What's the issue?

The ad is disapproved because the download size exceeds the 5 MB limit.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

All non-video creatives on Ad Manager must comply with the download limit of 5 MB. Exceeding this limit can negatively impact the performance of the Google Marketing Platform service and users' devices.

Work with your creative developer to reduce the total file size below the 5 MB limit.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Maximum number of HTTP calls exceeded

What's the issue?

The creative is rejected because the number of HTTP/HTTPS (fourth-party) calls exceeded 100. This rejection does not apply to VAST video creatives. Exceeding this limit can negatively impact the performance of the creative on mobile devices.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Remove unnecessary calls or file loads to reduce them to 100 or less. Make sure to check how many HTTP calls the creative makes in each environment. For example, some creatives may make more HTTP calls in mobile browsers on Android or iOS than they do in desktop browsers.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Maximum number of cookies exceeded

What's the issue?

The ad is disapproved because the number of cookies being set exceeded 25. Exceeding this limit can negatively impact the performance of the Google Marketing Platform service and users' devices.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Edit the creative and remove unnecessary cookie dropping. Make sure to check how many cookies the creative drops in all environments. For example, some creatives may drop more cookies in mobile browsers on Android or iOS than they do in desktop browsers. For each environment, the creative can drop no more than 25 cookies.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative not functional, broken assets

What's the issue?

The ad is disapproved because it does not function as expected or contains broken assets. Ensure that your ads render, function, and click through to working landing pages.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives served by Display & Video 360 must correctly display creative content, function as expected, and be void of any broken assets. Ensure your ad and landing page work properly for all locations, regardless of where you're targeting your ad.

Click the Preview button or icon to preview your creative, then check the following:

  • The creative loads completely (including all images, videos, or other files).
  • The creative redirects to the correct landing page after click.
  • The creative doesn’t load a blank landing page after click. For example, this could happen if the landing page restricts access to certain countries or locations.
  • The creative only loads one landing page after click. (Opening multiple links will result in rejection.)
  • The creative responds to mouse clicks.
  • The landing page opens in a new browser tab or window.
  • Clicking the creative doesn't result in a redirect loop.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains misleading content

What's the issue?

The ad is disapproved because the ad or landing page contains misleading claims or information. Ensure that your ads and landing pages are not misleading users and clearly provide all relevant information. Common issues include providing scientifically impossible claims, offering guaranteed results without a refund policy, or showing testimonials that claim specific results without a link to third-party verification.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

Remove any misleading claims from the creative and any linked landing pages.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative missing relevant information

What's the issue?

The ad is disapproved because the ad or landing page is missing important information such as the charges expected to be incurred by the user. Ensure that your ads and landing pages are not misleading users and clearly provide all relevant information.

Common misleading practices include failure to disclose all charges the user will incur, failure to close tax-exempt status and charity number if your site solicits tax-exempt donations, or promoting a service or product (such as an app) as free when it is not.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Provide relevant information and remove misleading information from the creative and any linked landing pages.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains personal loans without disclosures

What's the issue?

The ad is disapproved because it either promotes deceptive or harmful financial practices or leads to a landing page that does not prominently disclose the required consumer information.

When promoting financial services and products, you must comply with state and local regulations for any region that your ads target — for example, include specific disclosures required by local law. Refer to our non-exhaustive list of country-specific requirements for more information.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives and landing pages served by Display & Video 360 must comply with local regulations and provide required disclosures. Learn more about required disclosures

If the problem is in the creative itself, remove the content and/or add a link to the required disclosures. If the problem is with the landing page, add the required disclosures to the landing page. If you can’t fix the landing page, update the creative with a new landing page that complies with this policy.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains cryptocurrencies

What's the issue?

The creative is disapproved because it contains:

  • Content related to initial coin offerings, cryptocurrency token sales, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products, except where explicitly allowed, or
  • A landing page that aggregates or compares issuers of cryptocurrencies or related products

Cryptocurrency exchanges may only be advertised if the advertiser is a licensed provider, the products and ads comply with local laws and industry standards, and the account is certified by Google.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

To run content related to cryptocurrency exchanges on open exchanges, TrueView, and deals on Display & Video 360, you must certify the domain of the advertiser for each country you target before your ads can serve.
Display & Video 360 allows cryptocurrency exchange related content in the following countries:

  • United States
  • Japan

If the problem is in the creative itself, remove the content or update it to comply with the policy. If the problem is with the landing page, either fix the landing page or update the creative with a new landing page that complies with this policy.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative has content related to elections in India

What's the issue?

The ad is rejected because it contains content related to election advertising in India. Learn more

To run India elections ads, you must:

  • Be verified by Google
  • Submit for each ad a valid pre-certificate issued by the Election Commission of India (ECI) or anyone authorized by the ECI
  • Include a "Paid for by" disclosure directly in the ad
  • Use a supported ad format for India elections

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

Check that your India election ads are running only in India, that you’ve been verified to run India election ads, and that you have a valid pre-certificate. If you're not verified by Google, apply for verification.

If you're verified by Google, check that the creative includes a visible "Paid for by" disclosure.

If you're verified and the ad includes a disclosure, make sure you're using an ad format that's supported for India advertising: audio, video, image, HTML5, Lightbox, and dynamic creatives from Studio.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative has content related to elections in the United States

What's the issue?

The ad is rejected because it contains or leads to a landing page that feature a federal candidate or current elected federal officeholder in the United States. Elected federal offices includes those of the President and Vice President of the United States, and members of the United States House of Representatives and United States Senate. Learn more in the Advertising Policies Help Center

To run U.S. elections ads, you must:

  • Be verified by Google
  • Include a "Paid for by" disclosure directly in the ad
  • Use a supported ad format for U.S. elections

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

Check that your U.S. election ads are running only in the United States, and that you’ve been verified to run U.S. election ads. If you're not verified by Google, apply for verification.

If you're verified by Google, check that the creative includes a visible "Paid for by" disclosure.

If you're verified and the ad includes a disclosure, make sure you're using an ad format that's supported for U.S. election advertising: audio, video, image, HTML5, Lightbox, and dynamic creatives from Studio.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Pharma, gambling, or alcohol prohibited

What's the issue?

The ad is rejected because it contains or leads to a landing page that contains pharmaceuticals, alcohol, or gambling-related content which is prohibited by some exchange policies. To run gambling- or pharmaceutical-related content on open exchanges, deals, and TrueView on Display & Video 360, you must certify the domain of the advertiser for each country you target before your ads can serve on Display & Video 360.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

Learn more about Display & Video 360’s requirements for serving restricted products and services.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative opens pop-up window

What's the issue?

The ad is disapproved because it generates a pop-up window. Ensure that your ads do not generate pop-up windows including pop-unders, timed or intermittent pop-ups, mock system warnings, and pages that automatically initiate a download.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Remove the pop-up window from the creative.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Missing or invalid use of click macro

What's the issue?

The ad is disapproved because it is does not include or is incorrectly using a Google click macro. Ensure that your ads implement the required Google click macro.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

All creatives on Ad Manager are required to include a click macro, allowing Google to dynamically generate a unique click URL and pass it through the ad tag at the time of the ad request. There are several different types and implementation methods for click macros.

If your creative is rejected because of an issue with the click macro, including third-party ad server macros, correct the click macro implementation.

For creatives hosted by a third-party ad server, you can also verify that the creative isn’t tracking an impression as a click:

  1. Add the creative to Display & Video 360.
  2. Once you reach the step to check click tracking, don’t click on the ad.  
  3. If you're tracking an impression as a click, you'll see a checkmark and the message "Click tracking received." Review your click tracker implementation or contact your third-party ad server for support.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Creative does not meet professional standards

What's the issue?

The ad is disapproved because it does not meet high professional and editorial standards. Ensure that your ads are clear, professional in appearance, and lead users to content that is relevant, useful, and easy to interact with.

Common examples include generic call-to-action phrases such as “click here,” creatives that are misaligned or partially visible in the ad space, or gimmicky text copy. Make sure that your ads, as well as any ads that might be on your site, are clearly distinguishable as ads. Ads shouldn't try to look like a software download button, official system warning, or a web page feature like a menu.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives on Ad Manager must be clear, professional in appearance, and lead users to content that is relevant, useful, and easy to interact with. Improve the creative's content to comply with policies.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative makes a call to IP address

What's the issue?

The creative is rejected because there is a raw, numeric IP address in your creative or fourth-party calls. Ad calls must be made to domains—not IP addresses—to fetch creative, tracking pixels, and other ad serving/tracking elements.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives served by Display & Video 360 are prohibited from making calls to numeric IP addresses. Remove all calls made to IP addresses.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains shocking content

What's the issue?

The ad is disapproved because it contains or leads to a landing page that contains shocking content such as profane language, gruesome or disgusting imagery, or promotions that are designed to shock or scare. Ensure that your ads and landing pages only show “family safe” content.

All creatives and landing pages served by Display & Video 360 must be designated as "family safe" to ensure they can potentially be shown to all appropriate audiences. Anything considered to have a "non-family safe" status is prohibited from serving by Display & Video 360. Common examples of shocking content include profanity or violent language, gruesome or disgusting imagery, graphic images or accounts of physical trauma, or gratuitous bodily fluids or waste.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

Remove content that is designed to shock or scare from the creative and any linked landing pages.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains unacceptable content such as malware

What's the issue?

The ad is disapproved because it contains or leads to a landing page that contains unacceptable content such as malware. Malware is not accepted or tolerated. Google verifies ads directly uploaded into Display & Video 360, or follows the third-party redirects for malware or viruses through proprietary systems. Learn more about what Google does to prevent malware in ads.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives and landing pages served by Display & Video 360 must be void of malware or viruses. Remove the malware or viruses in the creative or landing page.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative contains deceptive or unacceptable content

What's the issue?

The ad is disapproved because it contains unacceptable image content that is deceptive, such as a trick-to-click element. Ensure that your ads are designed not to deceive the user to click through.

Common deceptive practices include mimicking publisher content, site warnings, or operating system dialogue windows and error messages.

Ad content must be distinguishable from publisher content, contain a contrasting background or border, and clearly identify the brand, product or promotion being offered.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives served by Display & Video 360 are prohibited from displaying content that tricks a user into clicking through. Remove any deceptive elements from the creative.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative sets unauthorized cookie on Google domain

What's the issue?

The ad is disapproved because it sets an unauthorized cookie on a Google domain. Ensure that your ads are not setting cookies on Google domains such as googlesyndication.com or doubleclick.net.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All creatives served by Bid Manager are prohibited from setting unauthorized cookies on Google domains such as googlesyndication.com or doubleclick.net. You also cannot assist or knowingly permit any third-party to set a cookie, or alter or delete a cookie set, on any Google owned and operated domains, including DoubleClick domains.

Remove the creative calls that set unauthorized cookies.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Creative contains unclear or irrelevant content

What's the issue?

The ad is disapproved because it is unclear, confusing, doesn't lead users to relevant content, or doesn't accurately reflect the business, product, or service that is promoted on the landing page. Ensure that your ads clearly represent the company/product/service being promoted and contain relevant content.

Your creative and landing page text should make sense and not be overly generic. Images, videos, audio, and other elements of your ad should be of good quality and not blurry, unclear, or unrecognizable. If your creative uses a superlative or competitive claim, you need to support that claim by showing third-party verification on your landing page. Learn more

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

All creatives on Ad Manager must clearly identify the brand, product, or promotion being offered.

If your creative is rejected because it is contains content that is unclear or irrelevant, correct by improving the content to comply with policies.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Restricted content not declared

What's the issue?

The ad is disapproved because it contains restricted category content (such as alcohol) but does not declare use of a restricted category. Ensure that your restricted category ads declare the appropriate restricted category.

Many products and services are regulated by law, which can vary from country to country. All advertising, as well as the products and services being advertised, must clearly comply with all applicable laws and regulations. All advertisers bear their own responsibility for understanding the laws applicable to their business.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

All creatives on Ad Manager must declare use of restricted category content, where applicable.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Unsupported Flash content

What's the issue?

The ad is disapproved because it contains Flash content.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

As of January 2, 2017, Google Marketing Platform products prevent Flash display creatives from serving. As of July 3, 2017, Google Marketing Platform products prevent Flash video creatives from serving.

If you are seeing this rejection, it means your creative contains Flash assets or loads Flash pixels or adapters. It may not always be immediately apparent where Flash calls are coming from. For example, many third/fourth parties use Flash elements for things like viewability measurement (for example, Integral Ad Science, DoubleVerify). Learn how to troubleshoot rejected calls using Chrome Developer Tools

If your creative is rejected because it includes Flash content, remove the Flash content and replace it with an HTML5 version. If you're new to HTML5, check out these tools to make the transition to HTML5:

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Because all Flash creatives are automatically paused, you'll also need to activate the creative before it can serve. If Flash content is still detected and the creative status gets set to "Paused" again, make a new creative and add or sync it to Display & Video 360.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Video not functional or empty

What's the issue?

The ad is disapproved because it is not rendering, not clicking through, not functioning, or contains an empty VAST XML file. Ensure that your video ads render, function, and click through to working landing pages. You can review Display & Video 360’s technical requirements for video ads, as well as the Ad Manager in-stream video ads requirements for third-party ad serving as an example of exchange requirements.

What exchanges does this apply to?

This is a Display & Video 360 rejection and will prevent your creative from serving across all exchanges.

How can I fix it?

All videos served by Display & Video 360 must have valid VAST XML, render and clickthrough, and include WebM and MP4 video file types.

Edit the creative to make sure it contains valid VAST XML and functions properly.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

You can contact your dedicated support alias, or reach out to the Display & Video 360 support team by clicking the help icon in the upper right corner of your Display & Video 360 account.

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Creative uses unapproved video vendor

What's the issue?

The ad is disapproved because it makes a call to an unapproved video technology vendor. All creatives on Ad Manager are prohibited from making calls to unapproved technology vendors.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Remove calls made to unapproved video technology vendors. Alternatively, you can request certification for an unapproved technology vendor by contacting support and providing contact information for the technology vendor.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Video format not supported

What's the issue?

The ad is disapproved because the format of the video ad is not supported or no video file types were detected. Ensure that your video ads are VAST-compliant and include H.264 (video/mp4) and WebM (video/webm) video file types.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

All videos on Ad Manager are required to include WebM and MP4 video file types.

Edit the creative so that it includes only WebM and MP4 video file types. You can use the Creative Validator to check if your video ad is valid for Ad Manager and supports WebM and MP4 video file types.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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Video length not supported

What's the issue?

The length of the video ad is not supported. In-stream video ad maximum allowed length is 60 seconds.

What exchanges does this apply to?

This rejection applies to Google Ad Manager and may apply to other exchanges. Learn more about this rejection on Ad Manager. You can contact individual exchanges to learn more about their policies.

How can I fix it?

Update the video to comply with the 60-second limit.

Once you’ve resolved this issue, use the creative approval drop-down to send your creative for review.

Who can I contact for more help?

The Display & Video 360 support team can help you with questions, but cannot resolve this issue until you’ve made adjustments to your creative. Contact Display & Video 360 support by clicking the help icon in the upper right corner of your Display & Video 360 account or contact your dedicated support alias. Learn more

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