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Types of Query Tool reports and their metrics

When you build your query, you must select the report type that best suits your business needs. Each report type offers a wealth of information, such as past data on clicks and click-through rate, sell-through rate (STR) data and forecasted impressions, number of unique visitors in your network, data on revenue earned and impressions gained from buyers, and information on cookies that are detected for each creative added to DFP.

Each report type offers different reporting parameters, for example, dimensions and metrics will vary.

To learn about the various report types and their metrics, view the topics below: