Report on YouTube partner sales data

You can create a report with metrics to help you understand YouTube partner sales data including requests, impressions, and fill rate.

  1. Sign in to Google Ad Manager.
  2. Click Reporting, then Reports.
  3. Click New report and select YouTube consolidated as the report type.*
  4. Enter a meaningful name for the report.
  5. Decide on a date range.
  6. (Optional) Click Add filter and select filters to narrow the results of your report.

  7. Select one or more dimensions and metrics. You can see the metrics available in a YouTube consolidated report, and the additional dimensions that support those metrics.
  8. (Optional) Schedule and share your report.
  9. Click Run.

* This report was previously titled YouTube sell-through report.

A 48-hour delay should be expected for all data to become available in a YouTube consolidated report. Data is processed for the previous day following PST timezone, while Ad Manager reporting pulls the data in the publisher's timezone.
Learn more about this report in the YouTube Partner Sales help center.

Additional dimensions supported in a YouTube consolidated report

Dimension category Dimensions

Video

YouTube ad type
Shows the performance of different YouTube partner video ad types. Possible ad types include:

  • Skippable
  • Non-skippable
  • Bumper

Metrics available in a YouTube consolidated report

Metric category Metric

YouTube consolidated
reporting

Partner-sold impressions
The number of partner-sold impressions served to the YouTube partner ad inventory. 

Partner-sold impressions (co-viewed) (Beta)
The number of partner-sold impressions served to the YouTube partner ad inventory that are co-viewed. 

Google-sold impressions
The number of Google-sold impressions served to the YouTube partner ad inventory.

Google-sold impressions (co-viewed) (Beta)
The number of Google-sold impressions served to the YouTube partner ad inventory that are co-viewed.

Partner-sold code served count
The number of times the ad server responded to a request for the YouTube partner ad inventory.

Google-sold reservation impressions
The number of Google-sold reservation impressions served to the YouTube partner ad inventory.
Google-sold reservation impressions (co-viewed) (Beta)
The number of Google-sold reservation impressions served to the YouTube partner ad inventory that are co-viewed.
Google-sold auction impressions
The number of Google-sold auction impressions served to the YouTube partner ad inventory.
Google-sold auction impressions (co-viewed) (Beta)
The number of Google-sold auction impressions served to the YouTube partner ad inventory that are co-viewed.

Total ad requests
The total number of ad requests that were eligible to serve to the YouTube partner ad inventory.

Filled ad requests
The number of ad requests for the YouTube partner ad inventory that were filled with at least 1 ad. This includes both partner-sold and Google-sold requests. 

Google-sold can fill at most 2 ads, while partner-sold can fill at most 1 ad.

Fill rate
The fill rate percentage of filled requests to total ad requests.

Fill rate = Filled ad requests / Total ad requests

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Google apps
Main menu