Check available inventory

The inventory forecast feature helps you confirm whether ad impressions are available before you book inventory in a line item. If the forecast confirms that ad inventory is available, you can move the forecast data into a line item in a new order or an existing order. With inventory forecasts, you can optimize your ad inventory and prevent overbooking or underselling.

The two most common reasons for checking available inventory are:

  • To ensure there’s enough inventory available when creating a new line item, and

  • To confirm a saved line item is slated to reach its goal; and if not, to determine what changes to settings or targeting could increase availability.

 

Check available inventory for a new line item

  1. In your DoubleClick for Publishers account, do one of the following:
  2. Next to Exclusions, select whether you want to consider the impact of ad exclusions and unified advertiser exclusions in this forecast.

    Why would I do this?
    • With ad exclusions, you can prevent a category of line items from running on certain parts of your websites.

    • Unified advertiser exclusions give you the ability to block an advertiser from all or a portion of inventory across DFP.

    These exclusions can affect the inventory of line items in various advertisers, which can potentially change the forecasting numbers for this line item.

    • If you select the check box next to Consider the impact of ad and advertiser exclusions, the Advertiser and Labels fields will appear, though only the Advertiser field is required. The forecast will be based on the number of impressions the line item is predicted to achieve in the selected advertiser, taking advertiser exclusions, ad exclusions, and other forecasting settings into account.

      Selecting an unverified advertiser may greatly reduce the number of available and reserved impressions for this line item because of the exclusion rules. For example, If you have an advertiser exclusion that blocks unverified advertisers, and you select an unverified advertiser for the forecast, that advertiser won’t be able to serve on the inventory. Therefore, line items in that advertiser won’t receive any available or reserved impressions in the forecast.

    • If you deselect the check box, the Advertiser and Labels fields will disappear, and the forecast won’t take the advertiser or ad exclusions into account. This is a good option if you want to see the available inventory for a prospective line item, but the new advertiser has either not yet been created or is not linked to a verified advertiser in DFP.

  3. Enter your inventory sizes.

  4. Select the delivery type.

  5. Enter your flight dates.

  6. Next to "Quantity", select Max available if you don’t have a specific impression or click goal in mind for the prospective line item.

    Why would I do this?

    You might select Max available if, for example, an advertiser asks you how many impressions are available for a campaign it’s contemplating booking with you. You could then view the competing line items screen to gauge how running the campaign at the max number would affect booked inventory, and vice versa.

    or

    Select Goal and enter the number of impressions or clicks you want.

    Why would I do this?

    You might select Goal if, for example, an advertiser asks you if there are 1,000,000 available impressions available for a campaign it’s contemplating booking with you. You could then view the competing line items screen to gauge how running the campaign for 1,000,000 impressions would affect booked inventory, and vice versa.

  7. (Optional) Apply targeting criteria to your forecast.

  8. Click Check inventory.

  9. Click View contending line items to gauge the effect that booking the prospective line item would have on booked line items, and vice versa.

  10. Click Criteria breakdown to see impression information for each value of each targeted criterion.

  11. Next to Matched for specific targeting criteria, you can click Forecast adjustment details to see how manual and historical adjustments affect your forecast.

  12. You can click Export forecast to export the details to a spreadsheet.

You can also view your website’s ad units or placements to see what line items are forecasted to deliver to them.
 

Check available inventory for an existing line item

If a line item’s delivery bar indicates a risk of underdelivery, you can run a forecast to see if inventory will become available at a later date or check what changes to settings or targeting could increase availability.

Example
A standard line item displays a red delivery bar, indicating it’s behind schedule. When you run a forecast on the line item, the results indicate there should be enough inventory available. You look at the competing line items screen and see that a contending 100-weight sponsorship line item is scheduled to stop running in a few days, which will free up sufficient inventory for the standard line item to meet its delivery goals.

To check inventory for an existing line item:

  1. Click the line item for which you want to run a forecast.

  2. Click the Delivery forecast tab from within the line item. This displays the forecast bar, an analysis of the remaining goal, and a breakdown of contending line items.

  3. You can view a list of contending line items to determine if any are contributing to your line item’s underdelivery.

  4. Next to Matched for specific targeting criteria, you can click Forecast adjustment details to see how manual and historical adjustments affect your forecast.

  5. You can click Export forecast to export the details to a spreadsheet.

  6. After you review this information, you can edit line item delivery priorities as necessary and run the forecast again.