Add a video creative set to a line item

Video features might not be enabled for your network. For more information, talk to your account manager.

Watch a video: Add a video creative set to a line item (6:00)

To add a creative set to a video line item, follow these steps:

  1. On the Orders tab, select a video line item.

  2. Select the Creative sets tab.

  3. Click Add creative sets > new creative set.

  4. Select the creative set type. To see instructions for a creative type, expand the appropriate link below.

    Linear (Video)

    A linear creative appears as a pre-roll, mid-roll, or post-roll.

    1. Select Linear, then select Video.
    2. Enter a creative set name.
    3. For the master creative, enter the Name and Click-through URL.
    4. Enter a Duration. This value should match the duration of the video assets, within two seconds. If the difference is more than two seconds, you can override this requirement by selecting the checkbox labeled "Allow creative duration to differ from asset duration."
    5. Optional: Enter a survey URL, a type of third-party tracking URL.
    6. Select a Hosting option in the drop-down menu. Click to expand the appropriate instructions below.

    DFP-hosted assets

    DFP supports most common video formats. Learn about video upload and transcoding.

    • Drag and drop a file to the gray highlighted area, or click Or upload a new asset. You can upload a file up to 512 MB. The upload begins immediately.

    • If you click Save or otherwise navigate away from the page while the video is uploading, you'll cancel the upload and you'll need to start over.

    • After the file uploads successfully, transcoding begins. You can now click Save, and transcoding will continue in the background. To see the status of transcoding, return to this page and check the Assets table.

    If you have multiple assets, each with a different bitrate or format, repeat these steps for each asset.

    Externally-hosted assets

    You can add multiple asset URLs in one step, and DFP will extract the metadata for all of them.

    1. Click Add assets.
    2. Enter the URLs for the externally hosted assets, one per line. If a URL contains spaces, replace the spaces with %20. You can add a maximum of 40 URLs at a time.
      https (secure protocol) is not currently supported for metadata extraction from externally-hosted assets. Please use an http URL instead or manually enter the data.
    3. Click Save. Metadata is extracted and displayed for each asset.

      If metadata cannot be extracted, assets are displayed in the table, but with blank values. You’ll need to enter required metadata in the table before assets can be saved on the main page.

    YouTube-hosted assets

    You can quickly add YouTube-hosted assets by entering the applicable URL or searching YouTube.

    1. Click YouTube-hosted.
    2. Enter a YouTube URL or choose Or import from YouTube and search for the video.
    3. Click Save. The YouTube URL and the video's duration (in seconds) are displayed.
    4. You need to use Flash IMA3 SDK in order to show YouTube-hosted ads.

    Keep in mind that these assets should play back the same creative. To assign different creative variations to a line item, use multiple creative sets.

    Linear (Interactive Flash)

    A linear creative appears as a pre-roll, mid-roll, or post-roll. For interactive Flash linear creatives, the SWF file must comply with Video Player-Ad Interface Definition (VPAID) specifications as defined by the IAB. VPAID is a standard that allows a video ad and a video player to communicate with each other. Learn more

    1. Select Linear, then select Interactive Flash.
    2. Enter a creative set name.
    3. Name the master creative.
    4. Enter the Click-through URL, and click Test to test it.
    5. Upload a SWF file or click the link to Use a remote SWF file.
    6. Enter a Duration. This value should match the duration of the video assets, within two seconds. If the difference is more than two seconds, you can override this requirement by selecting the checkbox labeled "Allow creative duration to differ from asset duration."

    Overlay (Flash)

    Overlay creative sets include a non-linear ad that covers part of the content in a video player.

    1. Select Overlay, then select Flash.
    2. Name the creative set.
    3. Name the master creative.
    4. Enter the Click-through URL, and click Test to test it.
    5. Upload a SWF file or click the link to Use a remote SWF file.
    6. Next to API, select None, VPAID, or clickTAG.
      • None: Default selection for Flash overlay creatives.
      • clickTAG: The clickTAG Flash API allows an ad to have interactive components and also redirect to a destination URL when the user clicks on portions of the ad. Learn more
      • VPAID: Video Player-Ad Interface Definition (VPAID) is a standard that allows a video ad and a video player to communicate with each other. Learn more

    Overlay (Image)

    Overlay creative sets include a non-linear ad that covers part of the content in a video player.

    1. Select Overlay, then select Image.
    2. Name the creative set.
    3. Name the master creative.
    4. Upload an image file or click the link to Use a remote image.
    5. Enter the Click-through URL, and click Test to test it.

    Redirect

    Redirect creative sets include a redirect ad, containing one or more linear ads and/or non-linear ads, that points to a third-party ad server. This creative set type requires the VAST tag provided by the advertiser.

    1. Select Redirect.
    2. Enter a creative set name.
    3. For the master creative:
      • Select the Redirect type (video, overlay, or both video and overlay).
      • Name the master creative.
      • Enter the VAST tag URL provided by the advertiser. If you're using the Google IMA SDK, and the VAST Redirect ad tag URL includes the "?" character, be aware that the SDK encodes everything following the "?" character. If this isn't your intention, it can cause the ad tag URL not to work properly.
      • Click Test to test the URL.
      • Enter the Duration of the creative. Note that this field doesn't change dynamically based on the VAST inline ad and is required for VAST Redirect creatives added to optimized pods.

  5. Optional steps for any creative type:

    • Select a Skippable option:
      • Disabled
      • Enabled: After 5 seconds, the user can skip the video ad. If you're using VAST 3, the network-wide skip time can be changed in the "Skippable video skip time" setting in the "Admin" tab.

    • Apply frequency cap labels.

    • Add custom parameters. Custom parameters are represented in the AdParameters section of VAST and picked up by the SDK.
      • For all except VPAID creatives, enter custom parameters as key-value pairs, separated by commas (key=value,key=value).
      • For VPAID creatives, the custom parameter is a string (not key-value pairs), and is passed to the creative from the SDK.

    • Add an Ad ID: The ad ID must be four letters followed by seven or eight numbers or letters. Examples: ABCD1234567, ABCD123456EF Learn more at http://ad-id.org/.

    • Enter third-party tracking URLs. You can enter multiple URLs for each type of tracking, except for Survey, Custom click and Click tracking, which only support one URL each.

    • Enter information about companion creatives. Select the creative type, then enter the required information.

      Companion creative types

      Companion creative types can include the following:

      • Image: A basic image creative. Requires a GIF, JPG, or PNG file.
      • Flash: A creative containing animation, sound, video, or interactive features. Requires a Flash (SWF) file.
      • Third party HTML: A highly customizable, interactive creative. You can use custom HTML, JavaScript snippets, and tags from a third-party ad server or DoubleClick for Advertisers/DoubleClick Campaign Manager.
      • Custom code snippet: All of the options of third-party HTML, plus the ability to upload files. Use any number of files, custom HTML, JavaScript snippets, and tags from a third-party ad server or DoubleClick for Advertisers/DoubleClick Campaign Manager (some options not available yet for DCM). Use a source URL (iFrameResource) or HTML (HTMLResource).
      • DoubleClick tag: A creative hosted by DoubleClick. The creative requires a URL and appears in VAST as an HTMLResource with the contents of the tag.
        • Warning: The code snippet for DoubleClick tag companions might include the ]]> character sequence, which is not allowed in the CDATA block. As a workaround, traffic DoubleClick tag companions using the Third-party HTML companion type, and select the Use URL option.
      • DoubleClick Rich Media: Assign an existing Rich Media creative to this creative set. The creative must be from DoubleClick Studio, and you must have permission to use the creative.
      • Custom template: A creative defined by a pre-existing template. Templates may be created by both Google and your organization for your use. Learn how to create a template.

    • Click Save.

You can use the Settings tab to adjust the details of your creative sets.

Use existing creatives
Once you've added a creative set to a video line item, you might choose to reuse the creatives for another line item. For more details about reusing creatives, refer to the section entitled "Use an existing creative" in this article.