Improve your local ranking on Google
Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit. In the image below, Google uses local results to suggest some options.
You can improve your business’s local ranking by using Google My Business.
You may find that your business doesn’t appear for relevant searches in your area. To maximise how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
Local results favour the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so that customers get a better idea of what you do, where you are, and when they can visit you. Provide information such as (but not limited to) your physical address, phone number, and category. Make sure that you keep this information updated as your business changes. Find out how to edit your business information
Verify your business locations to give them the best opportunity to appear for users across Google products, such as Maps and Search. Find out more about verification
Entering and updating your opening hours, including special hours for holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open. Find out how to edit your hours
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link that they can click to write reviews. Find out more.
Adding photos to your listings shows people your goods and services, and can help you to tell the story of your business. Accurate and appealing pictures may also show potential customers that your business offers what they’re searching for. Find out more.
Local results are based primarily on relevance, distance and prominence. These factors are combined to help us to find the best match for your search. For example, Google algorithms might decide that a business that's further away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google to better understand your business and match your listing to relevant searches.
Just as it sounds – how far is each potential search result from the location term used in a search? If a user hasn't specified a location in their search, Google will calculate distance based on what’s known about their location.
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local rankings. For example, famous museums, landmark hotels or well-known shop brands that are familiar to many people are also likely to be more prominent in local search results.
Prominence is also based on information that Google has about a business from across the web (such as links, articles and directories). Google review count and score are also factored into local search ranking – more reviews and positive ratings will improve a business's local ranking. Your position in web results is also a factor, so SEO best practices apply to local search optimisation.
There's no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.