How Google sources and displays business information

Business details displayed on Google come from a variety of different sources and are meant to provide customers with the most complete and up-to-date information possible. The details associated with your business come from the information you provide when creating and updating a verified business listing, reports from users, and other sources.

Information in Google My Business

For example, if customers search for a restaurant you manage, they can see information you’ve added such as when you’re open and where you’re located. They also may see information you haven’t added, such as a link to your menu or photos customers have uploaded of meals they’ve enjoyed. By seeing a combination of the information you provided with information provided by other sources, customers see a full picture your business and can make informed decisions about visiting your location. Users may also see personalized recommendations and matches based on their preferences.

How Google sources business information

There are four main sources of information that you may see in your business listing:

  1. You: Information you’ve added about your business. You can add, edit, and remove this information as it changes to keep customers up to date and showcase your products and services. Learn how to manage your business information
  2. Your website: Information from your business’s official website.
  3. Users: Information from people who use Google services. Google gets a wide variety of information about businesses from its users. Your business listing is updated when someone takes an action like leaving a review, uploading a photo, or reporting a problem. This user-generated information includes reviews, popular times, and photos. 
  4. Third-party sources: Information from other places online. If Google finds information about your business that could be helpful to customers, it may be added to your listing. This can include links to social profiles, restaurant menus, hotel amenities, or booking/ticketing availability.

Information in local search results

Google uses business information to help surface relevant local search results across Google, such as in Google Maps and Search. 

For example, if you own a hair salon your listing may appear in local search results for people who search for “salons near me” or “salons open now” because you’ve provided information that includes your address and hours. Learn more about local search results

Google Search (mobile)

Search on mobile results


Google Search (desktop)


Google Maps (mobile)


Google Maps (desktop)

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