To provide users with the most complete and up-to-date information about places, Google displays profiles (including business profiles) on Google Search and Google Maps, as well as third-party websites and applications via APIs such as those on the Google Maps Platform. Google may also use profile information to generate insights and leads for enterprise customers.
Information on your Business Profile
For example, if customers search for a restaurant you manage, they can find information you’ve added, such as when you’re open and where you’re located. They also might get information you haven’t added, such as a link to your menu or photos customers have uploaded of meals they’ve enjoyed. The combination of information provided by you and other sources lets customers make informed decisions about your location. Users may also find personalized recommendations and matches based on their preferences.
How Google sources business information
Information in profiles is compiled from a variety of sources:
- Publicly-available information, such as crawled web content (e.g., information from a business’ official website)
- Licensed data from third parties
- Users who contribute factual information (such as addresses and phone numbers), and content (such as photos and reviews), including business owners who claim profiles through Google Business Profile
- Information based on Google’s interactions with a local place or business
Information in local search results
Google uses business information to help surface relevant local search results across Google, such as in Google Maps and Search.
For example, if you own a hair salon, your business might appear in local search results for people who search for “salons near me” or “salons open now” because you’ve provided information that includes your address and hours. Learn more about local search results.