[GA4] Edit / delete accounts, properties, and data streams in Google Analytics account

Discover how to add, delete, create, and manage properties, accounts, and data streams in your Google Analytics account.
You need the Editor role to edit and delete accounts, properties, and data streams in a Google Analytics account.
In this article:

Edit an account

  1. In Admin, under Account, click Account details.
  2. Modify the account name, country of business, and data-sharing and Data Processing Amendment options as necessary.
  3. Click Save.

Edit a property

  1. In Admin, under Property, click Property details.
  2. Modify any of these settings (Learn more about property settings):
    • Property name
    • Industry category
    • Reporting time zone
    • Currency
  3. Click Save.

Edit a subproperty or roll-up property

In general, you edit subproperties and roll-up properties using the method described above, though there are some differences:

Edit a data stream (Google Analytics 4 properties)

  1. In Admin, under Data collection and modification, click Data streams.
  2. Click the name of the data stream that you want to edit. The stream details screen is displayed.

Edit data stream name or URL (web)

From the stream details screen you can change the name or URL of a web data stream.

  1. Click the edit  icon in the upper-right corner of the Web stream details screen.
  2. Enter the new name for the data stream in the Stream name field.
  3. To update the Website URL, select the protocol (http or https) and enter the new URL domain and path.
  4. Click Update stream to save your changes.

Edit data stream properties and settings

You can also take the following actions related to the data stream:

Delete an account

  1. In Admin, under Account, click Account details.
  2. Click Move to Trash Can.

Delete a property

  1. In Admin, under Property, click Property details.
  2. Click Move to Trash Can.

Delete a subproperty or roll-up property

There are additional factors you have to take into account when you delete subproperties and roll-up properties.

Learn more about deleting subproperties

Learn more about deleting roll-up properties

Delete a data stream (Google Analytics 4 properties)

If you delete a data stream:

  • You can't undelete (recover) it.
  • Any product integrations that rely on that data stream (e.g., Big Query Export) will no longer work.
  • The same app data stream used in a Firebase project linked to Google Analytics 4 won't be affected.
  1. In Admin, under Data collection and modification, click Data stream.
  2. Click the row for the data stream.
  3. In the upper right, click More > Delete stream.

If you're using connected site tags

If you're using connected site tags with a web data stream you want to delete, remove the connected site tags before you delete the data stream. Instructions

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