This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Delete and restore roll-up properties

Roll-up properties are available only to Google Analytics 360 accounts that are linked to a Google Marketing Platform organization with an active 360 order. Only Google Analytics 360 properties can be sources to a roll-up property.

To delete or restore a roll-up or any of its source properties, you must be an Administrator or Editor on the Analytics account.

Delete a roll-up or any of its source properties

When you move a roll-up property to the Trash

  • It remains in the trash for 35 days before Analytics deletes it permanently.
  • During that 35 days, the roll-up property's historical data is preserved.
  • Links to source properties are also preserved, but no data flows from the source properties to the roll-up property while it is in the trash.

When you move one of the roll-up's source properties to the Trash:

  • The connection to the roll-up property is also deleted.
  • The historical data from the source property is preserved in the roll-up property.


  1. In the Property column, click Property Settings.
  2. Click Move to Trash Can.

Restore a roll-up property

You can restore a roll-up property during the 35 days that it remains in the Trash before Analytics deletes it permanently.

When you restore a roll-up property, new data starts flowing from any source properties that are still linked.

  1. At the top of the Account column, use the dropdown selector to select the account that contains the roll-up property.
  2. In the Account column, click Trash Can.
  3. Select the roll-up property, then click Restore.
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