[GA4] Create and edit subproperties

Subproperties are available only to Google Analytics 360 accounts that are linked to a Google Marketing Platform organization with an active 360 order. Only a Google Analytics 360 property can be the source property for a subproperty.

Create a subproperty

Subproperties have an additional cost for data. The cost of events in each subproperty is one half the cost of the events in the source property, per the terms of your 360 contract. You are not charged for source-property events that you filter out per the configuration of the subproperty. Contact your Google partner or Google account manager if you have questions about your 360 contract.

To create a subproperty

  1. In Admin, under Property, click Subproperty management.
  2. Click Create subproperty.
  3. Select a 360 source property under the Source property name menu.
  4. Enter a name for the subproperty and select the timezone and currency.
  5. Select I'm aware of the additional cost in creating this property.
    The cost for subproperty events is one half the cost of events in the source property (based on the terms of your 360 contract), for example, each two events in a subproperty cost the same as one event in the source property.
  6. Click Next.
  7. Click Edit filter to configure the include and/or exclude conditions that define which event data from the source property appears in the subproperty.

    You can use AND and OR logic when you create conditions. For example, you can configure an include condition like:

    City exactly matches Hong Kong


    Age is one of 18-24

    You can also use the Or option to specify that the value for the dimension is (not set). For example:

    City exactly matches Hong Kong


    City exactly matches {{not set}}

    See the current list of dimensions (below) that you can use to configure filter conditions
  8. When you've finished configuring the conditions for the filter, click Confirm, then click Next.
  9. Select an industry category for the subproperty, the size of the business you measure with the subproperty, and the reasons you use Analytics.
  10. Click Create.
Automatically collected events regulate attribution dimensions but don’t include custom parameters. If you apply a filter that uses custom parameter conditions it can impact on the attribution dimension values in the reports of your subproperty.

List of dimensions you can use to configure filter conditions

  • Continent
  • Subcontinent
  • Country
  • Region
  • City
  • Language
  • Language Code
  • Platform
  • GMP App ID
  • Measurement ID
  • Page Path
  • Full Page URL
  • Page Title
  • Screen Name
  • Event parameters (dimensions)
  • Event name
  • OS Version
  • Browser Version
  • Signed-in with User-ID

Edit a subproperty

To edit a subproperty, you must be an Administrator or Editor on the subproperty or its source property.

You’ll edit a subproperty when you want to:

  • Edit the event filter you configured when you created the subproperty, which determines the events that flow to the subproperty
  • Edit any of the settings that appear in Admin > Property access management

Edit subproperty event filter

To edit the event filter:

  1. In Admin, under Property, click Property access management.
  2. In the row for the subproperty, click Edit filter.
  3. Modify the filter conditions as needed (see instructions, above).
  4. Click Save.

Edit subproperty settings

To edit the settings:

  1. In Admin, under Property, click Property access management.
  2. Select the subproperty you want to edit.
  3. Click the option you want to edit (e.g. property settings, access management, data import).

Move a subproperty

You can't move a subproperty from one account to another since the subproperty relies on its source property for all its data.

If you want to move a source property, you need to first delete all its subproperties (move all the subproperties to the trash and wait 35 days for Analytics to delete them permanently).

Learn more about moving properties

Downgrade a source property or subproperty from 360 to Standard

To downgrade a source property from 360 to Standard, you first need to delete all of its subproperties. Learn more about how to downgrade

Subproperties exist only as 360 entities. You can't downgrade them from 360 to Standard.

Change history

Changes that you make to a source property that affect a subproperty and changes that you make directly to a subproperty are both recorded in the change history for that subproperty.

Changes that you make to a source property are recorded in the change history for that source property.

Learn more about change history

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