Manage billing and monitor usage

In this article:

• About Billing
• Usage
• Orders
• Billing accounts
• Invoices

About Billing

Billing contains a number of rows that let you monitor usage, and manage orders and billing accounts.

	Sales Partner	Sales Partner client	Direct client
Usage contents	When viewing own organization: usage information from your own free/demo accounts When viewing client organization: usage and cost information	Usage for each product account, but no cost information	Summary cards, monthly usage chart, properties table
Orders contents	Client orders	Not visible	Own orders
Billing Accounts contents	List of billing accounts When you click an account name, you see four cards: Amount due: current amount due on the account Transactions: all transactions for the account Invoices: all invoices sent to the account Settings: settings for billing account	Not visible	Own account
Rate Cards contents	Client rate cards	Not visible	Not visible

Usage

Usage information includes things like billable hit volume for Analytics 360, and the billable amount for any product.

Sales Partners can see:

• Their own usage per product
• Product usage per client

Direct clients can see their own usage per product. Sales Partner clients can see their own usage per product.

To see usage data:

1. Sign in to Google Marketing Platform.
2. Click Administration > Organizations, and select the organization you want.
3. Sales Partners: Click Clients, click a client name, then under Billing, click Usage.
   Clients: Under Billing, click Usage.

The table under Property Usage includes the property name and tracking ID, along with total hit volume and billable hit volume.

For a 360 property, the total hit volume and billable hit volume are the same. 

For a Standard property, the billable hit volume is zero.

Export a CSV file of billable hit volume

To export a CSV file of your billable hit volume:

Above the Billable Hit Volume column, click Export to CSV.

Usage notifications

Usage notifications are not available for Google Analytics 4 properties.

You need to be a Billing admin to enable this option.

This option currently sends notifications for Analytics, Optimize, and Tag Manager.

To receive email notifications when you cross billing thresholds, turn on the switch for Send me overage warnings by email.

Marketing Platform sends an email notification when you reach 70%, 90%, and 100% of your monthly commitment for each product.

Usage for Google Analytics 4 properties

Google Analytics 360 for GA4 Properties will be launching in 2021. If your organization has begun to utilize and test Google Analytics 4 properties, Org and Billing Admins have the ability to view usage metrics such as total events, billable events, as well as a preview of what the monthly billable amount would be on the GA4 pricing structure.

To preview 360 billing:

1. Sign in to Google Marketing Platform.
2. Click Administration > Organizations.
3. Click the relevant organization.
4. Sales Partner: Click Clients, click a client name, then click Usage.
   Client: Click Usage.
5. In the Usage report, turn on View usage and sample pricing for GA4 properties.

360 pricing for Google Analytics 4 properties

Analytics 360 for GA4 properties will carry a fixed base fee, which includes the first 25M monthly events, and a variable per-event fee based on event volume (beyond the initial 25M monthly events). The variable event volume fee is broken out into volume tiers and as monthly volume increases, the cost per event decreases. To view a detailed breakdown of these tiers (the billable events so far for the month), click ‘View details’ once you have turned on the bill-preview feature.

Pricing and rates displayed in the GA4 Usage preview mode are standard rates. Please note that the pricing displayed in GA4 Usage preview are not contractual rates and may vary by market.

You are billed for all events except user engagement, spam, and hidden system events that are collected and processed while Google Analytics 4 properties are set to 360. The total count of these events is in the Total hit volume column, while the billable event count represents how many were collected while a property was set to 360.

Query for billable-event volume

You can use the Google Analytics Data API (GA4) to query for your billable-event volume. For example, the following query returns only billable events for the date range January 1-31, 2022.

  
  {
  "dateRanges": [
    {
      "startDate": "2022-01-01",
      "endDate": "2022-01-31"
    }
  ],
  "dimensions": [
    {
      "name": "date"
    }
  ],
  "metrics": [
    {
      "name": "eventCount"
    }
  ],
  "dimensionFilter": {
    "notExpression": {
      "filter": {
        "fieldName": "eventName",
        "stringFilter": {
          "matchType": "EXACT",
          "value": "user_engagement"
        }
      }
    }
  }
}

  
  

Keep in mind that your query might return more billable events than you see on a bill for the date range you specify: bills are generated on the first day of the month, before Analytics has been able to process all of the events from the last day of the previous month.

Orders

Currently, only Account Managers and Channel Managers at Google can create and edit orders. Those orders are visible in Organization settings to Sales Partners and direct clients.

Sales Partners see a list of their clients’ orders. Direct clients see their own orders. To see orders:

1. Sign in to Google Marketing Platform.
2. Click Administration > Organizations, and select the organization you want.
3. Sales Partners: Click Clients, click a client name, then click Orders.
   Clients: Click Organization settings, then click Orders.

Billing accounts

Currently, only Account Managers and Channel Managers at Google can create and edit billing accounts.

Sales Partners can see their own billing accounts and their clients’ billing accounts. Direct clients can see their own billing accounts. To see billing accounts:

1. Sign in to Google Marketing Platform.
2. Click Administration > Organizations, and select the organization you want.
3. Sales Partners: Click Clients, then click a client name, then click Billing Accounts.
   Clients: Click Organization settings, then click Billing Accounts.
4. Select an individual account to see details, including the account profile, transaction information, and invoices.

Invoices

Google sales representatives can see and download client invoices.

To download an invoice:

1. Sign in to Google Marketing Platform.
2. Click Administration > Organizations, and select the organization you want.
3. Sales Partners: Click Clients, then click a client name, then click Billing Accounts.
   Clients: Click Organization settings, then click Billing Accounts.
4. Click the billing account.
5. At the top of the page, click VIEW INVOICES.
6. Click the download icon next to any invoice.