Manage billing and monitor usage

On this page

• Get started with billing
• Manage orders, billing accounts, and invoices
• Monitor usage and billable hit volume
• Preview 360 usage and pricing for Google Analytics 4 properties

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Get started with billing

Billing contains a number of rows that let you monitor usage, and manage orders and billing accounts.

	Sales Partner	Sales Partner client	Direct client
Usage contents	When viewing own organization: usage information from your own free/demo accounts When viewing client organization: usage and cost information	Usage for each product account, but no cost information	Summary cards, monthly usage chart, properties table
Orders contents	Client orders	Not visible	Own orders
Billing Accounts contents	List of billing accounts When you click an account name, you see four cards: Amount due: current amount due on the account Transactions: all transactions for the account Invoices: all invoices sent to the account Settings: settings for billing account	Not visible	Own account
Rate Cards contents	Client rate cards	Not visible	Not visible

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Manage orders, billing accounts, and invoices

Currently, only Account Managers and Channel Managers at Google can create and edit orders. Those orders are visible in Organization settings to Sales Partners and direct clients.

Sales Partners can view a list of their clients’ orders. Direct clients can view their own orders.

View orders

1. Sign in to Google Marketing Platform.
2. Go to Administration, then Organizations, and select the organization you want.
3. Depending on the organization, you can:
   • Sales Partners: Select Clients, choose a client name, then select Orders.
   • Clients: Select Organization settings, then Orders.

View billing accounts

Currently, only Account Managers and Channel Managers at Google can create and edit billing accounts.

Sales Partners can view their own billing accounts and their clients’ billing accounts. Direct clients can view their own billing accounts.

1. Sign in to Google Marketing Platform.
2. Go to Administration, then Organizations, and select the organization you want.
3. Depending on the organization, you can:
   • Sales Partners: Select Clients, choose a client name, then select Billing Accounts.
   • Clients: Select Organization settings, then Billing Accounts.
4. Select an individual account to view details, including the account profile, transaction information, and invoices.

Download invoices

Google sales representatives can view and download client invoices.

1. Sign in to Google Marketing Platform.
2. Go to Administration, then Organizations, and select the organization you want.
3. Depending on the organization, you can:
   • Sales Partners: Select Clients, choose a client name, then select Billing Accounts.
   • Clients: Select Organization settings, then Billing Accounts.
4. Select the billing account.
5. At the top of the page, select VIEW INVOICES.
6. Select the download icon next to any invoice.

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Monitor usage and billable hit volume

Usage information includes things like billable hit volume for Analytics 360, and the billable amount for any product.

Sales Partners can view:

• Their own usage per product
• Product usage per client

Direct clients can view their own usage per product. Sales Partner clients can view their own usage per product.

To view usage data:

1. Sign in to Google Marketing Platform.
2. Go to Administration, then Organizations, and select the organization you want.
3. Depending on the organization, you can:
   • Sales Partners: Select Clients, choose a client name, then under Billing, select Usage.
   • Clients: Under Billing, select Usage.

The table under Property Usage includes the property name and tracking ID, along with total hit volume and billable hit volume.

For a 360 property, the total hit volume and billable hit volume are the same.

For a Standard property, the billable hit volume is zero.

Export a CSV file of billable hit volume

To export a CSV file of your billable hit volume:

Above the Billable Hit Volume column, click Export to CSV.

Set up usage notifications

Usage notifications aren't available for Google Analytics 4 properties.

You need to be a Billing admin to enable this option.

This option currently sends notifications for Analytics and Tag Manager.

To receive email notifications when you cross billing thresholds, turn on the switch for Send me overage warnings by email.

Marketing Platform sends an email notification when you reach 70%, 90%, and 100% of your monthly commitment for each product.

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Preview 360 usage and pricing for Google Analytics 4 properties

If your organization has begun to utilize and test Google Analytics 4 properties, Org and Billing Admins have the ability to view usage metrics such as total events, billable events, as well as a preview of what the monthly billable amount would be on the GA4 pricing structure.

To preview 360 billing:

1. Sign in to Google Marketing Platform.
2. Go to Administration, then Organizations, and select the organization you want.
3. Depending on the organization, you can:
   • Sales Partners: Select Clients, choose a client name, then under Billing, select Usage.
   • Clients: Under Billing, select Usage.
4. In the Usage report, turn on View usage and sample pricing for GA4 properties.

Analytics 360 for GA4 properties carries a fixed base fee, which includes the first 25M monthly events, and a variable per-event fee based on event volume (beyond the initial 25M monthly events). The variable event volume fee is broken out into volume tiers and as monthly volume increases, the cost per event decreases. To view a detailed breakdown of these tiers (the billable events so far for the month), select View details after you've turned on the bill-preview feature.

Pricing and rates displayed in the GA4 Usage preview mode are standard rates. Please note that the pricing displayed in GA4 Usage preview aren't contractual rates and may vary by market.

You are billed for all events except user engagement, spam, and hidden system events that are collected and processed while Google Analytics 4 properties are set to 360. The total count of these events is in the Total hit volume column, while the billable event count represents how many were collected while a property was set to 360.

Optimize your API query for billable-event volume

You can use the Google Analytics Data API (GA4) to query for your billable-event volume. For example, the following query returns only billable events for the date range January 1-31, 2022.

  {
  "dateRanges": [
    {
      "startDate": "2022-01-01",
      "endDate": "2022-01-31"
    }
  ],
  "dimensions": [
    {
      "name": "date"
    }
  ],
  "metrics": [
    {
      "name": "eventCount"
    }
  ],
  "dimensionFilter": {
    "notExpression": {
      "filter": {
        "fieldName": "eventName",
        "stringFilter": {
          "matchType": "EXACT",
          "value": "user_engagement"
        }
      }
    }
  }
}

Keep in mind that your query might return more billable events than you observe on a bill for the date range you specify. Bills are generated on the first day of the month, before Analytics has been able to process all of the events from the last day of the previous month.