Connect Display & Video 360 to Google Analytics

This article is for website owners who want to link their Google Analytics 4 property with their Display & Video 360 advertiser.

When you link your Google Analytics 4 property to your Display & Video 360 advertiser, you get the following benefits:

• Analytics exports audiences and conversions to Display & Video 360.
• Your Display & Video 360 advertiser appears as a traffic source in your GA4 paid and organic channel reports.
• Display & Video 360 campaign and cost data is imported to Analytics.
• View your campaign cost data in the Display & Video performance report in the Advertising section.
• Learn how visitors acquired through campaigns engage with your website or app using the Display & Video report in the Reports section.
• Access Display & Video-specific dimensions in the Explore, Audience Builder, Segment Builder, and Custom Reports.

Link your Display & Video 360 account to your Analytics property (including subproperties and roll-up properties) to see the full customer cycle, from how users interact with your marketing (e.g., clicking ads) to how they finally complete the conversions you’ve set for them on your site or app (e.g., making purchases, consuming content).

Audience export

To export audiences from Analytics:

• Activate one or both of the following for the property:
  • Google Signals
  • User-provided data collection
• Enable Personalized Advertising in the link settings

With either Google signals or user-provided data collection activated and Personalized Advertising enabled in the link settings, audiences are automatically exported to Display & Video 360.

Audiences that contain demographics or interests data will not be exported.

When you export audiences, they appear under All Audiences in the linked Display & Video 360 advertiser. You can use the audiences as-is for targeting, or combine them with other audiences. You can also perform analyses on them.

Conversion export

When Analytics exports conversions, it uses the paid and organic channel last click attribution model. You can use those conversions for custom bidding in Display & Video 360.

Display & Video 360 data in Analytics paid and organic channel reports

With Display & Video 360 data available in Analytics, you can see user, session, and conversion metrics in the context of dimensions like source, medium, campaign, and default channel group.

Note: The Source platform dimension will have the value dv360.

Learn more about the traffic-source dimensions specific to Display & Video 360.

Create the link

If you have the Editor role for the Analytics property and the Admin role for the Display & Video 360 advertiser, you can complete the linking process.

If you only have the Editor role for the Analytics property, then you can initiate the linking process and send a request to a user who has the Admin role for the Display & Video 360 advertiser so that user can complete the process.

You can also complete or initiate the link from the Display & Video 360 advertiser. Learn more

You can link a Google Analytics 4 property to up to 200 advertisers (maximum of 20 at a time).

1. In Admin, under Product links, click Display & Video 360 links.
   Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be an Editor or above at the property level to link a Google Analytics 4 property to up to 200 advertisers.
2. In the link table, click Link.
3. If you have the Admin role for one or more Display & Video 360 advertisers, in the row for Link to Display & Video 360 advertisers I manage, click Choose advertisers to select the advertisers you want to link your property to.
   
   If you don't have the Admin role for the advertiser you want, in the row for Request access to other Display & Video 360 advertisers, click Send request to identify the advertisers you want. Enter the advertiser ID and the email address of an Admin for each advertiser you want.
4. Click Confirm.
5. Click Next.
6. Configure the following settings:
   • Enable Personalized Advertising: On by default. This setting allows Analytics data to be used to personalize ads.
   • Enable Campaign Attribution: On by default. Turn this setting on to import Display & Video 360 campaign data.
   • Enable Cost Data Reporting: On by default. Turn this setting on to import Display & Video 360 cost data.
   • Enable auto-tagging: On by default. You can't edit this setting.
     
     Auto-tagging adds the dclid parameter to your landing-page URLs when users click your ads to open your site pages. The dclid parameter passes the following information to Analytics: source, medium, and campaign.
7. Click Next, then review and submit your configuration settings.
8. Check in Display & Video 360 to make sure the Enhanced Attribution option is enabled for your Display & Video 360 advertiser. Learn more. If your advertiser is using a Campaign Manager advertiser's attribution settings you must enable the Enhanced Attribution option in Campaign Manager. Learn more.
   Note: The Enhanced Attribution option must be enabled for Display & Video 360 data to get reported in GA4.