Link Google Analytics to Display & Video 360

The link process can also be initiated from Google Analytics 4.
 
To link an Analytics 360 (Universal Analytics) property to Display & Video 360, you must create the link from the Analytics 360 account. Learn more about linking Analytics 360 and Display & Video 360.

Linking Google Analytics to Display & Video 360 allows you to:

  • Use Google Analytics audience lists for targeting or combine them with other audiences to create unique list types.
  • Auto-bid on Google Analytics goals or conversions through custom bidding.

Required permissions

Link a Google Analytics 4 property to  Display & Video 360

 
  1. From your Display & Video 360 advertiser,  navigate to Advertiser settings > Linked Accounts in the left menu.
  2. Click Manage & link for the Google Analytics product.
  3. Click New link.
    1. If you have edit access for the Google Analytics 4 property you want to link, click Choose Property and select the Google Analytics 4 property.
    2. If you do not have edit access for the Google Analytics 4 property you want to link, select request link access  and enter in the property id and admin email.
  4. Click Link to finalize the request.
    1. A notification email will be sent to the Analytics 4 property editor to review and approve the linking. If you also have edit access for the Google Analytics 4 property, the request will be automatically approved upon finalizing the request.

Manage Google Analytics linked properties in Display & Video 360

You can review or edit link requests within Advertiser settings > Linked Accounts in the left menu.

Unlink or edit Google Analytics 4 properties

  1. Start in the Google Analytics linked properties section and navigate to the “completed” tab.
  2. Select the property you want to update:
    1. Click Unlink if you want to unlink the Analytics 4 property from the Display & Video 360 advertiser.
    2. To edit attribution and reporting settings, update the configuration settings under the Google Analytics link section.
  3. Click Done to confirm the changes.

Resend or withdraw linking requests for Google Analytics 4 properties 

  1. Start in the Google Analytics linked properties section and navigate to the “pending” tab.
  2. Select the property you want to review and click either Resend or Withdraw for the action you want to take.

Considerations

  • Unlinking Analytics 4 properties from Display & Video advertisers will close all exported audiences or Analytics goals to those linked destinations.
  • New linking requests must be resubmitted for past canceled requests.
  • Display & Video 360 admin users can unlink Google Analytics 4 properties in bulk by clicking the checkmark boxes.
  • Display & Video 360 admin users can edit configuration settings for Google Analytics 4 properties if they also have edit access in the other product.
  • Display & Video 360 admin users can approve any incoming linking requests by going to Advertiser settings > Linked Accounts > Google Analytics linked properties
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