Enhanced attribution

Make sure your floodlight activities are implemented either using the global site tag or Google Tag Manager using the Conversion Linker. Learn more about the Conversion Linker in Google Tag Manager 

Enabling Enhanced attribution improves attribution signals across the Google Marketing Platform for display and video inventory. When a user clicks on an ad, a DCLID value will automatically be appended to the end of the landing page URL.

Example

utm_source=XXXXXX&utm_medium=YYYY&utm_campaign=ZZZZZ&dclid=CJKu8LrQxd4CFQ1qwQodmJIElw

On the landing page, the Global Site Tag will read and track the DCLID (like it does with GCLID). When a conversion event occurs, Display & Video 360 will be able to understand the click activities that led to it. 

Note that if you manage Floodlight activities from Campaign Manager, you will need to enable Enhanced attribution from there. Learn how to enable Enhanced attribution in Campaign Manager

To enable Enhanced attribution:

  1. Start by opening an advertiser, then navigate to Resources > Floodlight from the left menu.
  2. Click on the Basic Details tab.
  3. Enable Enhanced Attribution.
  4. Click Save.
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