Enabling Enhanced attribution improves attribution signals across the Google Marketing Platform for display and video inventory. When a user clicks on an ad, a DCLID value will automatically be appended to the end of the landing page URL.
On the landing page, the Global Site Tag will read and track the DCLID (like it does with GCLID). When a conversion event occurs, Display & Video 360 will be able to understand the click activities that led to it.
To enable Enhanced attribution:
- Start by opening an advertiser, then navigate to Resources > Floodlight from the left menu.
- Click on the Basic Details tab.
- Enable Enhanced Attribution.
- Click Save.