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Ad Exchange Preferred Deals

Preferred Deals is a feature that allows Ad Exchange sellers to offer high-value inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction. These deals can be made privately to one buyer, semi-privately to multiple buyers, or open to all buyers.

For detailed information, including the basics of how Preferred Deals work and how to set up and negotiate a deal, see the topics below. Once you've finalized a deal, you can find more information on deal reports, or check for issues that might be blocking your deals from transacting.