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About automated extensions

Automated extensions give you larger ads and more chances to win new customers. When an automated extension is predicted to improve your ad’s performance, AdWords automatically creates and shows it below your ad.

Types of automated extensions

Automated call extensions

When your website indicates that your business goals include getting people to call you, AdWords may set up automated call extensions. On mobile, people can click your extension to call your business. Learn more About automated call extensions.

Dynamic sitelink extensions

Sitelink extensions help get people to the right place on your website. For instance, if you run a restaurant, your sitelinks might include links with the following display text: Hours, Menu, Delivery. Learn more About dynamic sitelink extensions.

Example

Walter's Bakery for Dogs
Ad www.example.com
Artisanal Biscuits and Cakes. Doesn't Your Dog Deserve It?
Specials · About Us · Biscuts · Healthy Diets

Dynamic structured snippet extensions

Structured snippets include additional descriptive text that helps people get a better sense of the range of products and services your business has to offer. Learn more About dynamic structured snippet extensions.

Example

ACME Electronics - Full Service Tech Shop
Ad www.example.com
Shop ACME Electronics For Laptops, Smartphones, Video Games And More.
Services: Tech Support, E-Waste Recycling, Computer Repair, Coding Class...

Consumer rating extensions

Consumer ratings highlight industry-specific ratings based on consumer surveys. As will all automated extensions, they show only when the AdWords system predicts that they’ll increase your ad’s performance. Learn more About consumer rating extensions.

Example

Example Brokerage - Investment Specialists
Ad www.example.com
Take Advantage of Our Example Portfolios. Diversify Your Example Assets.
Ratings: Selection 9.5/10 - Sign Up 10/10 - Fees 9/10

Seller rating extensions

Seller ratings show a combination of information and reviews next to your AdWords ads, letting people know which advertisers are highly rated for quality service. Learn more About seller rating extensions.

Example

Sarah's Designer Shoe Store
Ad www.example.com
 
4.0 ★★★★ rating for sarah-shoes.com
Free Shipping & Returns on Large Selection of Brand Name Shoes.

Previous visits

This extension tells people how many times they’ve previously visited your site. Learn more About previous visits extensions.

Example

Aunt Lynne's Jewelry - Beautiful Bangles
Ad www.example.com
Dangly Earrings, Bangles, And Rings. All Handmade!
You've visited example.com 7 times. Last visit: today

How they work

There's no cost when extensions show with your ads, but you're typically charged as usual for clicks on your ad, as well as for certain interactions that extensions provide. For example, you're charged when someone clicks on a call button from automatic call extensions. Exception: there's no charge for clicks on review extensions and seller rating extensions (but clicks on the ads themselves are charged as usual).

Extensions do tend to boost ad performance, making your ads more likely to be clicked. AdWords charges no more than two clicks (per impression) on each ad and its extensions. To opt out of automated extensions, go to Remove extensions.

Automated extensions are compatible with campaigns and ad groups that also manual extensions. We recommend that you use all manual extensions that fit your business. To learn more, head to About extensions.

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