A setting that helps you show your ads to customers in a selected geographic location.
- For each ad campaign, you can select locations where you want your ad to be be shown. Then, location targeting allows your ads to appear for people in those locations.
- You can choose locations such as entire countries, areas within a country like cities or territories, and even a radius around a location, or your Google My Business locations, for your ads to show. AdWords may also suggest related locations that you can choose to target based on your current settings.
- Location targeting helps you focus your advertising on the areas where you'll find the right customers, and will hopefully help you increase your profits as a result. We suggest that you choose regions where your customers live and where your business can serve them.
- Keep in mind that you can also select locations to exclude in your campaigns if you don't want your ads to show in specific regions.