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Location targeting

A setting that helps you show your ads to customers in a selected geographic location.

  • For each ad campaign, you can select locations where your ad can be shown. Then, location targeting allows your ads to appear for people in those locations.
  • You can choose locations such as entire countries, areas within a country like cities or territories, or even a radius around a location. AdWords may also suggest related locations that you can choose to target.
  • Location targeting helps you focus your advertising on the areas where you'll find the right customers, and hopefully helps you increase your profits as a result. We suggest that you choose the region where your customers live and where your business can serve them.

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