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Fix a suspended site

This article only applies to the new AdWords experience. Determine which AdWords experience you’re using.

If your ad status is "Site suspended," the website promoted in your ad violates one or more of our site policies. To protect the experience and safety of our users, we won't show any ads that point to that site until the site follows our policies.

This article will explain how to fix your website, which will then allow your ads to be approved.

Before you begin

If you don’t have authority to make changes to your site, contact the appropriate person who can help you edit your site. It’s also a good idea to learn about what’s allowed in the AdWords advertising policies.

How to fix a suspended site

Follow the instructions below to fix a suspended site.

Step 1: Find out why your site was suspended

Go to the Ads & extensions page in your AdWords account. In the Status column, hover your mouse over any "Site suspended" status to find out why the site was suspended. You can click the policy link to find out more about what the relevant policy allows and specific details for how to comply with it.

If you have multiple disapproved ads, you can create a filter to view them all at once.

  1. Click the Filter icon above your list of ads.
  2. Type "Status" in the Filter field, or select Status from the dropdown menu.
  3. In the list of statuses, check the box next to "Site suspended."
  4. Click Apply.

The list of ads will update to show you all ads that are currently disapproved because the ad’s destination was suspended.

You'll typically receive an email from adwords-noreply@google.com that includes a link to more information about the one or more policies that your site violates and how to fix those problems. If you didn't receive an email from us or need more help, you can contact us for help understanding which policy your ad violates.

Step 2: Make changes to your website

When you understand the policy that led to your site suspension, you can make the necessary changes to your site that will make it comply. The methods for fixing a site vary depending on the policy, so refer to the policy description for specific details that apply to your site.

Not all policy violations are fixable. We've had to make deliberate decisions about the types of websites that we won't accept in order to protect our users. If you're unable to fix your site or if you don't want to, we unfortunately won't be able to run your ads for that site.

Step 3: Submit your site for review

Once you've made the necessary changes to your site, request a review. If our review shows that you fixed all policy violations, we can re-enable your site and approve your ads to start running again. If your ads remain disapproved, see how to edit your ads and submit them for approval.

We review most sites within 3 business days. We'll email you once our review is finished.

Note

Don't submit your sites for review until you're sure that the violations are fixed. This is important because if your ads or sites are repeatedly disapproved for violating our advertising policies, your AdWords account could be suspended so that your ads would no longer run.

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