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Fix a disapproved ad

This article only applies to the new AdWords experience. Determine which AdWords experience you’re using.

If an ad is disapproved, it means that the ad isn't currently able to run because it doesn’t comply with our advertising policies. To get your ad up and running, find out why it was disapproved, and then edit it so that it meets our policy requirements.

This article will explain how to identify why your ad was disapproved, edit the ad to fix the problem, and resubmit it for approval.

Before you begin

You’ll need to be signed in to your AdWords account so you can edit your ads. Depending on the type of disapproval, you may also need to change the site or app that your ad leads to, so find out how to contact the person who manages your site or app. It’s also a good idea to familiarize yourself with the AdWords advertising policies that govern what you can advertise.

How to fix a disapproved ad

Follow the instructions below to fix a disapproved ad.

Step 1: Find out why your ad was disapproved

Go to the Ads & extensions page in your AdWords account. In the Status column, hover your mouse over any “Disapproved” status to find out why the ad was disapproved. You can click the policy link to find out more about what the relevant policy allows and specific details for how to comply with it.

If you have multiple disapproved ads, you can create a filter to view them all at once.

  1. Click the Filter icon above your list of ads.
  2. Type "Status" in the Filter field, or select Status from the dropdown menu.
  3. In the list of statuses, check the box next to "Disapproved."
  4. Click Apply.

The list of ads will update to show you all ads that are currently disapproved.

Step 2: Make changes to your ad or website

If you know why your ad was disapproved, you can make changes so that the ad complies with AdWords policies. Keep in mind that some ads are disapproved because of problems with the site or app that the ad leads to. If this is the case, you’ll need to fix the site or app and have it reviewed before you edit your ad.

Have a suspended site? If your website was suspended for policy issues, learn how to fix your site before you resubmit your ads.

To edit your ad and submit it for review, follow these steps:

  1. Go to the Ads & extensions page.
  2. Click the ad text in the "Ad" column to open the editing options.
  3. Edit the ad.
  4. Click Save.

Note that editing your ad is the same as removing your original ad and creating a new one, so any statistics for that ad will be reset to zero.

Please do not submit your ads for review until you're sure that the violations are fixed. This is important because if your ads, keywords, or sites are repeatedly disapproved for violating our advertising policies, your AdWords account could be suspended, meaning that your ads would no longer run. If you're confident that the violation is a mistake on our part, you can contact us. Remember, that if our review confirms that your ad indeed violates our policies, you will need to fix it and resubmit again, causing you to wait even longer for your ad to run.

Step 3: Wait for your ad to be reviewed

Once you edit and save your ad, it will automatically be submitted to us for review. The Status column for the ad will change to “Under review” or “Eligible.” When the review is complete and the ad has been approved, the Status column will update to display its current approval status.

Most ads are reviewed within 1 business day, however, some ads require more complex review and may take longer. If your ad is under review for more than 1 business day, please be patient. We’ll review your ad as soon as possible. If your ad review isn’t complete after several days, you can contact us.

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