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About AdWords campaign types

Advertising with AdWords starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals. For example, if you'd like to show ads on to get more visitors to your website, you should choose a Search Network campaign.

Each advertising network has different types of campaigns to suit your goals. This article goes through some campaign types.

How different campaign types work

Choose the AdWords experience you're using. Learn more

As you get started with your campaign setup, you'll be asked to pick a campaign type and select campaign goals.

The campaign type determines where customers will be able to see your ads, but you make this more specific by targeting your ads. Learn more about targeting your ads.

Campaign types include:

In the new AdWords experience, we’ve made some changes to campaign types. For example, if you’d like to create a Search Network campaign targeting the Display Network (the equivalent of a “Search Network with Display Select” campaign in the previous AdWords experience), you can select “Search Network” as your campaign type, then opt in to the Display Network in your network settings. Learn more about Search Network campaigns in the new AdWords Experience.

Campaign types are centered around Google's advertising networks: the Google Search Network, the Google Display Network, and the YouTube Network.

These networks make up all of the places where your ads can appear, including Google sites, websites that show relevant Google ads, and other placements—like mobile apps.

After you select a campaign type, you can select goals for your campaign based on the actions you’d like your customers to take. If you choose to use goals, you’ll see recommendations for features and settings that can help you meet these goals. Keep in mind that all campaign settings and features will be available to you despite what goals you choose, and you can always make changes to your goals.

Goals include:

  • Visit your website
  • Express interest on your website
  • Buy on your website
  • Call your business
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