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About suspended accounts

A suspended AdWords account can no longer run ads due to payment issues or violations of our policies or Terms & Conditions. In certain cases, you may be able to make changes to your website or business practices to get the suspension removed.

Why accounts get suspended

An account can get suspended if it breaks the rules or appears to be connected with another account that breaks the rules. Here are some examples:

  • You repeatedly violated our policies.
  • You violated our policies in a big way and put our users at risk.
  • You didn't successfully submit payment for your advertising costs.
  • Your account appears to be closely related to an already suspended account.

We suspend AdWords accounts to better protect our users from behavior that causes poor, or even harmful, experiences. We want everyone to have a safe and positive experience with Google ads.

What it means

When an account is suspended, we'll stop that account's ads from running. All related AdWords accounts will also be suspended along with any new accounts that you create in the future. If your account has any Merchant Center accounts linked, they may also be affected for the same suspension reason. You'll still be able to access your account and reports, but won't be able to continue advertising with AdWords.

Help prevent a suspension

  • Every time your ad or site is disapproved, fix the violation as soon as you can. If you strongly believe that there was a mistake, contact the AdWords support team.
  • On your account's "Notification settings" page, keep your contact information current so you don't miss important notifications. Make sure you haven't opted out of receiving disapproval emails.
  • Review and understand the AdWords policies. See our policy change log to help stay up to date.
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