Understanding your campaign status

The "Status" column of your "All online campaigns" page tells you whether your campaigns are active or not, and whether your campaign is limited by budget. When you check your account alerts and top-level statistics, you should review the Status column to see if your campaigns are running as you'd expect, and to address any issues that may be holding up your campaign.

Where to find your campaign status

  1. Sign in to your AdWords account at http://adwords.google.co.uk.
  2. Click the Campaigns tab to get to the "All online campaigns" page.
  3. Look for the "Status" column, next to the "Budget" column.
Campaign status

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How to interpret your campaign status

The "Status" column from the "All online campaigns" page displays information about the current state of each campaign in your account at the time that you signed in to your AdWords account. From this page, you can see the status of every campaign you've ever created and detect any unexpected problems with your campaigns.

If you find that your campaign isn't running as you expected, then visit the "Ad groups", "Ads" and "Keywords" tabs from your AdWords campaign page to check your ad group status, ad status and keyword status, and to resolve any issues that could be preventing your ads from serving.

Here are the different types of campaign statuses, what they mean and what to do next:


Campaign status

What it means

Next step

Eligible Active and can show ads. If your campaign is marked "Eligible" but you’re still not seeing your ad, then find out why and fix it.
Paused Inactive because you paused it. Pausing a campaign means that your ads don't show or accumulate new costs until resumed. Find out how to resume your campaign.
Deleted Inactive because you deleted it. Deleting a campaign means that ads don't show or accumulate new costs until re-enabled. Find out how to re-enable your campaign.
Pending Inactive but scheduled to begin at a future date. Find out how to change your campaign’s start date.
Ended Inactive because it's past its scheduled end date. Find out how to change your campaign’s end date.
Suspended Inactive because your prepaid account balance has run out. Suspended accounts don't show ads or accumulate new costs until additional funds are added under "Billing". Find out how to add funds to your pre-paid account balance.
Limited by budget Active, but showing ads only occasionally due to budget constraints. You can place your mouse over the bubble next to this status to see your "Recommended budget". Learn more about budget recommendations, then adjust your campaign's budget.

Tip

Click the heading of the "Status" column to sort your campaigns by status.

Filter campaigns to view "all", "all enabled" or "all but deleted" campaigns

If you have a lot of campaigns, or you only want to see a certain type of campaign, then you can refine the types of campaigns that you see on your “All online campaigns” page.

  1. To get to your "All online campaigns" page, go to the main "Campaigns" tab and click the "All online campaigns" link on the side navigation bar.
  2. Click the drop-down button just below the Campaigns tab on the page, and choose whether you’d like to see "all enabled” campaigns or “all but deleted” campaigns.
  3. You can always return to the complete list by clicking “all” on the same drop-down menu.
Filter campaigns