Update to the Political content policy (November 2019)

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In December, Google will update the Political content policy to disallow political advertising in Singapore on Google platforms.

Political ads in Singapore are ads that:

  • promote the interests of a political party or other group of persons organised in Singapore for political objects;
  • influence, or to seek to influence, the outcome of an election to the office of President, a general election of Members of Parliament, a by-election of any Member of Parliament, or a referendum;
  • influence, or to seek to influence, public opinion on a matter which in Singapore is a matter of public interest or public controversy, with key examples being those relating to race or religion; or
  • bring about, or to seek to bring about, changes of the law in the whole or a part of Singapore, or to otherwise influence, or to seek to influence, the legislative process or outcome in Singapore.

Google will begin enforcing this policy update on December 2, 2019. Notifications will be sent to the affected advertisers.

Posted November 2019

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