The Google Ads policy on consumer advisories will change in January 2013. After the new policy goes into effect, payday loan ads will be shown only on Google Display Network sites related to short-term loans (there will be no changes to how ads are shown on the Search network).
This change will affect all countries. We made this decision to protect our users and provide the best experience. After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted in December, 2012)