Advertiser claims: Calls to action
The Google Ads policy on Advertiser Claims will be updated on October 15, 2012. The policy is being updated to provide additional examples of landing pages that do not reflect what is being advertised in the ad text. Specifically, we are clarifying that users must be able to perform an ad's call to action (if the ad includes any) on the site, within 1-2 clicks of the landing page.
The change will affect all advertisers in all countries. We'll send notifications to affected advertisers. We made this decision in order to protect user experience by ensuring that ads are truthful and accurate.
(Posted on September 14, 2012)