Implied Affiliation

The Google Ads policy prohibiting the deceptive use of business names is currently in effect in Australia and New Zealand, and will be expanded to apply to all countries around mid-July. This policy prohibits advertisements that imply an affiliation, partnership, or special relationship with unrelated third parties, and aims to ensure that users are not misled about the businesses advertised in our text ads. After the new policy goes into effect, the relevant policy page will be updated to reflect this change.

Posted on July 1, 2010

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