Use related videos

Related videos can make your primary video ad's message stronger and encourage your audience to engage with other videos on your channel. Related videos appear below your primary video ad when the ad is playing in the YouTube app on mobile devices. In this article, you’ll learn how to add related videos to your Video campaign.

Before you begin

Your related videos must be "Public" or "Unlisted". Learn how to change video privacy settings.

Instructions

Add related videos to a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button , and then select New campaign.
  4. Select the Product and brand consideration or Brand awareness and reach goal. You can also create a Video campaign without a goal's guidance using the CPV or tCPM bidding strategy.
  5. Select the Video campaign type.
    • If "Product and brand consideration" is your goal, select Influence consideration or Ad sequence as the campaign subtype.
    • If "Brand awareness and reach" is your goal, select Skippable in-stream, Non-skippable in-stream, Bumper, or Ad sequence as the campaign subtype.
  6. Customize your budget and date, languages, locations, content exclusions, and ad extension settings.
  7. Expand the "Related videos" section.
  8. Click Related videos to open the editor.
  9. In the "Related videos" editor, enter the URLs for the YouTube videos that you want to add.
    • Add at least 2 related videos (with a maximum of 5 videos allowed). You won’t be able to save your related video list until you add at least 2 videos.

      How to set up related videos for YouTube ads
  10. Click Continue.
  11. Click Save.

Edit related videos in a Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Select the Video campaign that you want to edit.
  4. Click Settings.
  5. Open the "Related videos" section and click Related videos.
  6. Click the pencil icon Edit setting, pencil icon.
  7. Select the related videos that need to be edited.
  8. If you want to discard your changes, click Cancel.
  9. Click Save when you finish your edits.

    Important

    We review related videos to ensure they meet Google’s advertising policies and requirements for YouTube ads. You can check the approval status for your related videos by checking the "Related videos" section in your campaign settings. If the "Status" is "Disapproved", edit the campaign, and then remove or fix videos in the list.

    Any edits you make will result in the list of related videos being reviewed again. Your primary video ad will continue to serve to audiences while your related videos are being reviewed.

View reporting for related videos

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Find the campaign that contains the related videos.
  4. Click the segment icon , and select Click type from the drop-down menu.
  5. Scroll to the "Related videos" row in the statistics table to review metrics for your related videos.

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