AdSense policy change log

Google announces updates to our policies and restrictions for AdSense on this change log. Publishers are required to keep abreast of changes to policies and be in compliance with them at all times.

Update to ad placement policies: Ads on pages behind a login (November 2019)

In December 2019, the Google AdSense Programme policy for Ads on pages behind a login will be updated to clarify how we handle requests to monetise content that we cannot evaluate.

(Posted November 2019)

Update to Google Publisher Policies: Dangerous or derogatory content (November 2019)

In December 2019, the Google Publisher Policy for Dangerous or derogatory content will be updated.

It will include content made by or in support of transnational drug trafficking organisations.

(Posted November 2019)

Simplifying and standardising our content policies (September 2019)

In September 2019, we’re launching changes to some of our content policies across our publisher products (AdSense, AdMob and Ad Manager).

Please note that, going forward, Google will be announcing updates to our policies and restrictions for AdSense on this change log. Publishers are required to keep abreast of changes to policies and be in compliance with them at all times.

Why we’re making these changes

One of the top requests that we hear from publishers is that they want us to simplify and streamline our policies. We know that many of you use several of our publisher products and we want to bring you a clear and easy way to understand how to interact with our policies and how they affect you, no matter which products you use.

Here’s what you can expect:

  • Google Publisher Policies, which outline the types of content that we won’t monetise through any of our publisher products. These include: Illegal Content, Child Sexual Abuse Material & Pedophilia, Sexually Explicit Content, Adult Themes in Family Content, Intellectual Property Abuse, Endangered or Threatened Species, Dangerous or Derogatory Content, Enabling Dishonest Behaviour, Misrepresentative Content, Malicious or Unwanted Software and Mail Order Brides​.
  • Google Publisher Restrictions, which outline the types of content which will receive restricted sources of advertising. These include: Sexual Content, Shocking Content, Explosives, Guns, Gun Parts & Related Products, Other Weapons, Tobacco, Recreational Drugs, Alcohol Sales and Misuse, Online Gambling, Prescription Drugs and Unapproved Pharmaceuticals and Supplements. Google Ads (formerly AdWords) will continue not to serve on any of this restricted content; it will only receive ads from other advertising products or via the use of direct deals between publishers and advertisers.
  • Alignment across our publisher products, bringing simplicity, consistency and ease of understanding, regardless of the product(s) that you choose to use.

What it means for you as an AdSense publisher

Monetising content that falls under the Google Publisher Restrictions will no longer be a policy violation; instead, we'll restrict advertising on that content as appropriate, based on the preferences of each advertising product and/or advertisers’ individual preferences. In some cases, this will mean that no advertising sources are bidding on your inventory and no ads will appear on this restricted content. So while you can choose to monetise content covered by the Google Publisher Restrictions, doing so will mean that you'll likely receive less advertising on this restricted content than you would receive on other, nonrestricted content.

Content that falls under the Google Publisher Policies is not allowed to be monetised and you should not place ads against that content. Attempting to monetise policy-violating content may result in your account(s) being suspended or terminated.

Please note that these policies and restrictions will apply in addition to any other policies governing your use of Google publisher products.

What you need to do

Nothing at this time. The Help Centre and Policy Centre will be updated in September 2019 when this takes effect with the full breakdown of policies and restrictions. At that time, please review the updated policies and restrictions and ensure that your content is in compliance.

(Posted August 2019)

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