Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Activate your account

Activate your AdSense account

After you create your AdSense account, you need to activate it so you can show ads on your site and earn money.

How to activate your AdSense account?

Account activation process

Your AdSense homepage has a list of tasks to complete before we can activate your account. You can complete these tasks in any order.

Upon completion, we review your payments information to make sure it's correct and your entire site to check it complies with the AdSense Program policies. We email you when your account is fully activated. This usually takes a few days, but in some cases it can take 2-4 weeks. You can then set up ads on your site and start earning money. If you've already turned on Auto ads, ads will start to show on your site.

Tip: While you're waiting for AdSense to activate your account, you can get your site privacy ready. It's important to make sure you’re complying with privacy regulations like the California Privacy Rights Act (CPRA) and the General Data Protection Regulation (GDPR) before you start showing ads to your users.

Account activation tips


  • Enter your full name exactly as it appears on your banking information.
  • Provide the full postal address of your bank account, including the zip code, so you can get paid.
  • Provide a valid phone number.


  • Consider turning on Auto ads so that ads will appear on your site as soon as your account is activated.


  • Your site must be live and contain enough content for our specialists to evaluate. If your site is under construction, doesn't load, or is difficult to navigate, we can't activate your account.
  • Make sure you provided the correct URL when you created your AdSense account.
  • Review your site to make sure it complies with our Program policies.
  • Copy the code exactly as it appears on your AdSense homepage.
  • Paste the code between the <head> and </head> tags of a page that contains content and gets regular traffic.
Note: You have 6 months to complete the steps to activate your account. If you haven't activated your account after 6 months, your account will be deactivated.

If we can't activate your account

If we can't activate your account, we'll send an email to explain why and what steps you can take to address the issues. Learn more about what to do if AdSense can't activate your account.

Was this helpful?

How can we improve it?
Your AdSense page

Introducing AdSense Page: a new resource in which you can find personalized information and new opportunities in your account to help to succeed with AdSense.

Clear search
Close search
Google apps
Main menu