Ad blocking options for your apps

This information is for AdMob users only. AdMob is a mobile app advertising platform for app developers. 

Where you can control your ad experience: If you were hoping to find information about managing and updating what information Google uses to show you ads, then we recommend you:

• Read how to block certain ads
• Visit My Ad Center to control the information that Google uses to show you ads.

This article describes the blocking controls available for apps in AdMob and lists the ad blocking options with their descriptions.

On this page

• Types of ad blocking controls
• Ad blocking options

Types of ad blocking controls

AdMob has several options for reviewing and controlling the ads that appear in your apps. Blocking controls may be applied to a single app or to your entire AdMob account.

Note: All blocking controls at the app level, except for the Ad review center, apply only for the app where they were set. All creatives that are blocked in the Ad review center are blocked for the entire AdMob account.

To find the blocking controls in AdMob:

App-level blocking controls

1. Sign in to your AdMob account at https://admob.google.com.
2. Click Apps in the sidebar and select the name of your app from the list.
3. Click Blocking controls under your app's name in the sidebar.

Account-level blocking controls

1. Sign in to your AdMob account at https://admob.google.com.
2. Click Blocking controls near the bottom of the sidebar in the AdMob user interface.

Ad blocking options

The following options are available for ad blocking. You can click any of the available options to review more information about how to apply the blocking control.

Type of blocking control	Description
General categories	Allows you to block ads from general categories such as Apparel, Internet, Real Estate, and Vehicles.
Sensitive ad categories	Allows you to block ads from categories related to sensitive topics such as Religion, Politics, and References to Sex and Sexuality. Sensitive category blocking is available for ads in a limited set of languages, regardless of the language of the app.
App install ads	Allows you to block app install ads (also known as "click-to-download" ads) that advertise specific applications by blocking the application ID.
Advertiser URLs	Allows you to block ads from specific advertiser URLs. For example, you might not want to show competitor ads on your apps.
Ad content rating	Allows you to block ads using an age-appropriate rating system similar to those used for movies.
Ad networks	Allows you to block ads from specific ad networks. This is only available with account-level blocking controls.
Ad review center	Allows you to review individual ads and assess whether you want to continue showing them in your apps. This is only available with account-level blocking controls.
California Privacy Rights Act (CPRA)	Allows you to manage your CPRA settings. This is only available with account-level blocking controls.
EU user consent	Allows you to manage your European regulations settings. This is only available with account-level blocking controls.
Other settings	Allows you to change other blocking controls settings in AdMob, such as allowing additional ad technology vendors in your account. This is only available with account-level blocking controls.

 

Blocking any ad lowers your potential earnings, as it reduces competition for your ad space by removing advertiser bids from the auction. You should only set up blocks for ads that you feel are unsuitable for your users.