Block ads by advertiser URL

This information is for AdMob users only. AdMob is a mobile app advertising platform for app developers. 

Where you can control your ad experience: If you were hoping to find information about managing and updating what information Google uses to show you ads, then we recommend you:

• Read how to block certain ads
• Visit My Ad Center to control the information that Google uses to show you ads.

AdMob offers various controls to review and block ads in your apps. These include category, advertiser URL, app install ads, and several other settings. Blocking controls may be applied to a single app or to your entire AdMob account. This article explains how you can prevent ads from specific advertiser URLs from showing up in your apps. You can block advertiser URLs from showing in specific apps or from all apps in your account.

On this page

• App-level blocking by advertiser URL
• Account-level blocking by advertiser URL
• Format URLs to block ads

The maximum number of apps you can block is 500 for all of your apps and your account.

For example, if you block 5 apps at the account level, and an additional 50 at the app level, then you've blocked 55 of your 500 limit.

App-level blocking by advertiser URL

To block advertiser URLs in a specific app:

1. Sign in to your AdMob account at https://admob.google.com.
2. Click Apps in the sidebar.
3. Select the name of your app. If you can't find it in the list of recent apps, you can click View all apps to search a list of all of the apps you've added to AdMob.
4. Click Blocking controls under the name of your app in the sidebar.
5. Click Manage Advertiser URLs.
6. Enter the advertiser URLs in the box provided. Click Search.
7. Use the controls on the page to allow or block URLs. Ads from blocked URLs should stop showing in your app within 24 hours.

Account-level blocking by advertiser URL

To block advertiser URLs for all apps in your AdMob account: 

1. Sign in to your AdMob account at https://admob.google.com.
2. Click Blocking controls in the sidebar.
3. Click Manage Advertiser URLs.
4. Enter the advertiser URLs in the box provided. Click Search.
5. Use the controls on the page to allow or block URLs. Ads from blocked URLs should stop showing in your apps within 24 hours.

Note: You can't use advertiser URL blocking to block the major app stores (for example, Google Play Store or Apple App Store). If you do want to block these stores, contact us.

Note: Learn more about how blocking controls can be applied to the AdMob Network and third-party SDK bidders.

Format URLs to block ads

The examples below show how a specific URL can either broadly or narrowly block ads from pages.

example.com

If you enter example.com, the following URLs will be blocked:

• example.com
• example.com/page
• www.example.com
• www.example.com/page
• forums.example.com
• forums.example.com/page

forums.example.com

If you enter forums.example.com, the following URLs will be blocked:

• forums.example.com
• forums.example.com/page

The following URLs will not be blocked:

• example.com
• example.com/page
• www.example.com
• www.example.com/page

forums.example.com/page

If you enter forums.example.com/page, the following URL will be blocked:

• forums.example.com/page

The following URLs will not be blocked:

• example.com
• example.com/page
• www.example.com
• www.example.com/page
• forums.example.com