Note: Sensitive category blocking is available for ads in a limited set of languages, regardless of the language of the app.
You can prevent ads from specific sensitive categories from showing up in your apps.
Our system classifies ads automatically and we don't rely on advertiser-provided categorization. Our technology will make its best attempt to filter ads from the categories; however, we don't guarantee that it will block every related ad. If you find an undesired ad on your app, please block that ad by URL.
The maximum number of categories you can block is 50. You might find that some general categories overlap with some sensitive categories.
Complete the following steps to block ads by sensitive category:
App-level blocking
- Sign in to your AdMob account at https://apps.admob.com.
- Click Apps in the sidebar.
- Select the name of your app. If you can't find it in the list of recent apps, you can click View all apps to search a list of all of the apps you've added to AdMob.
- Click Blocking controls under the name of your app in the sidebar.
- Click Manage Sensitive categories.
- Use the controls on the page to allow or block categories. Changes are automatically saved on selection.
Account-level blocking
- Sign in to your AdMob account at https://apps.admob.com.
- Click Blocking controls in the sidebar.
- Click Manage Sensitive categories.
- Use the controls on the page to allow or block categories. Changes are automatically saved on selection.
