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Learn more about the new AdMob rewarded ads

Ad review center & blocking controls

Block app promotion ads

You can prevent app promotion ads (also known as "click-to-download" ads) for specific apps from showing up by blocking their application IDs. Note that blocking app promotion ads is only available for iOS and Android, and this filter doesn't apply to other types of ads, such as click-to-web ads or click-to-app ads via third-party tracking URLs.

The maximum number of apps you can block by application ID is a combined total of 500 for all of your apps and your account.

Example: You block 5 application IDs for your account. Then, you block an additional 50 application IDs for one of your apps. Now you have blocked 55 of your 500 application ID limit.

Complete the following steps to block app promotion ads for specific apps by their application IDs.

AdMob

App-level blocking

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click the Monetize tab.
  3. Select your application from the All apps list on the left-hand side.
  4. Click the Allow & block ads tab.
  5. Click App promotion ads.
  6. Enter the application IDs for the apps you want to block in the box provided. To find the application ID:
    • Android: Navigate to Google Play and search for the app. Navigate to the app's page and find the application ID in the address bar. In the example below, the application ID is com.labpixies.lineup.

    • iOS: Navigate to the App Store and search for the app. Navigate to the app's page and find the application ID in the address bar. In the example below, the application ID is 476943146.

  7. Click Block Applications. App promotion ads from blocked apps should stop showing in your app within 24 hours.

Account-level blocking

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click the Monetize tab.
  3. Click All apps on the left-hand side.
  4. Click the Allow & block ads tab.
  5. Click App promotion ads.
  6. Enter the application IDs for the apps you want to block in the box provided. To find the application ID:
    • Android: Navigate to Google Play and search for the app. Navigate to the app's page and find the application ID in the address bar. In the example below, the application ID is com.labpixies.lineup.

    • iOS: Navigate to the App Store and search for the app. Navigate to the app's page and find the application ID in the address bar. In the example below, the application ID is 476943146.

  7. Click Block Applications. App promotion ads from blocked apps should stop showing in your apps within 24 hours.
 
 

AdMob Beta

App-level blocking

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Select the name of your app. If you don't see it in the list of recent apps, you can click All apps to search a list of all of the apps you've added to AdMob.
  4. Click Blocking controls under Apps in the sidebar.
  5. Click App promotion ads.
  6. Enter the application IDs for the apps you want to block in the box provided. To find the application ID:
    • Android: Navigate to Google Play and search for the app. Navigate to the app's page and find the application ID in the address bar. In the example below, the application ID is com.labpixies.lineup.

    • iOS: Navigate to the App Store and search for the app. Navigate to the app's page and find the application ID in the address bar. In the example below, the application ID is 476943146.

  7. Click Block applications. App promotion ads from blocked apps should stop showing in your app within 24 hours.

Account-level blocking

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Blocking controls in the sidebar.
  3. Click App promotion ads.
  4. Enter the application IDs for the apps you want to block in the box provided. To find the application ID:
    • Android: Navigate to Google Play and search for the app. Navigate to the app's page and find the application ID in the address bar. In the example below, the application ID is com.labpixies.lineup.

    • iOS: Navigate to the App Store and search for the app. Navigate to the app's page and find the application ID in the address bar. In the example below, the application ID is 476943146.

  5. Click Block applications. App promotion ads from blocked apps should stop showing in your apps within 24 hours.

Bulk blocking

To block multiple applications, add a space or press the Enter or Return key after each application ID in the list.

However, applications blocked this way must be re-enabled individually.

Joe is an AdMob technical expert and author of this help page. Help him improve this article by leaving feedback below.

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