Ad review center & blocking controls

Block app install ads

Note: This information is for AdMob users only. AdMob is a mobile app advertising platform designed specifically for app developers.

You can prevent app install ads (also known as "click-to-download" ads) and app re-engagement ads for specific apps from showing up by using blocking controls. Note that blocking app install ads is only available for the Google Play and App store, and this filter doesn't apply to other types of ads, such as click-to-web ads or click-to-app ads via third-party tracking URLs.

The maximum number of apps you can block is a combined total of 500 for all of your apps and your account.

Example: You block 5 apps for your account. Then, you block an additional 50 apps for one of your apps. Now you have blocked 55 of your 500 app limit.

Complete the following steps to block app install ads for specific apps.

App-level blocking

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Select the name of your app. If you don't see it in the list of recent apps, you can click View all apps to search a list of all of the apps you've added to AdMob.
  4. Click Blocking controls under the name of your app in the sidebar.
  5. Click the App install ads tab.
  6. Enter the name of the app, the developer, or the app ID you want to block in the search bar. Then, click Search.
  7. In the pop-up window, click the Allowed or blocked toggle on the app to change it to blocked.  App install ads from blocked apps should stop showing in your app within 24 hours.

Account-level blocking

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Blocking controls in the sidebar.
  3. Click the App install ads tab.
  4. Enter the name of the app, the developer, or the app ID you want to block in the search bar. Then, click Search.
  5. In the pop-up window, click the Allowed or blocked toggle on the app to change it to blocked.  App install ads from blocked apps should stop showing in your app within 24 hours.
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