Add programmatic proposals

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Before you can add proposal line items, you need to first create and save a draft of a proposal.

  1. Sign in to Google Ad Manager.
  2. Navigate to Sales and then Proposals.
  3. Click New proposal.
  4. You can compose a message for the buyer at the top of your proposal. The message along with the proposal details visible to the buyer are sent to the buyer.
  5. Enter a name for this proposal. Buyers see this name during negotiation. Use something descriptive and follow naming conventions for your organization.
  6. Add an advertiser.

    The list of advertisers are companies that were created in your Ad Manager network. The advertiser selected here is the party for whom the ad campaign runs, while the buyer (set below) is the party with whom you'll negotiate terms. Once you send a proposal to the buyer for the first time, the advertiser is fixed and cannot be changed.

  7. Select the buyer with whom you'll negotiate. The list of buyers is generated outside of Ad Manager and represents demand-side platforms (DSPs). You can change the buyer at any point before you send the proposal. After you send the proposal to the buyer for the first time, the buyer is fixed and cannot be changed.
    Learn about programmatic buyers
    • Filter by buyer name. If you're doing business with a Display & Video 360 buyer, you can also filter by the Display & Video 360 partner ID. If you're not sure what partner ID to use, ask your partner.
    • Demographic targeting can be used only with buyers that have a linked Display & Video 360 account.

    Kinds of campaigns buyers can negotiate

    You can initiate negotiation with any buyer that appears on the list. When selected, you'll see an indication of kind of campaigns a buyer is eligible to negotiate.

    • Some buyers are eligible to negotiate Preferred Deals and Programmatic Guaranteed campaigns.
    • Other buyers are only eligible to negotiate Preferred Deals.

    Buyers can also initiate a request for proposal (RFP) from you. There's a small set of buyers who can initiate a request for proposal but are not listed for you to select from. Learn more

  8. Add seller contacts.

    The list here is comprised of users in your network. Select the people in your network whom you want the buyer to be able to contact. The names and contact information shows to the buyer in the proposal. Generally, the salesperson assigned to the proposal should be (but doesn't need to be) one of the contact listed here for the buyer.

  9. Next to "Assignees", include people or teams in your organization responsible for this proposal—including the salesperson, trafficker, and optionally sales planners.

    Salesperson and trafficker aren't necessary to save successfully. However, you'll need to enter these before you can send the proposal to the buyer.

  10. Next to "Additional settings" at the bottom of the proposal, you can optionally:
  11. Click Save.

You're set to add proposal line items now. You'll need to add at least one before you can send a proposal to the buyer.

Troubleshooting delivery issues

If you're experiencing delivery issues with non Display & Video 360 partners, look under Troubleshoot in the corresponding line item for details. A common non-delivery cause for these buyers is "External buyer did not respond". Contact the buyer to understand their low response rate for this non-delivery cause. Learn more about some reasons that an external buyer did not respond.

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