Google announces updates to our policies and restrictions for Ad Manager on this change log. Publishers are required to keep abreast of changes to policies and be in compliance with them at all times.
Update to Google Publisher Policy for Misrepresentative content (March 2020)
In March 2020, the Google Publisher Policy for Misrepresentative content will be updated. The update is to clarify that we do not allow content that makes claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.
Additionally, the update will also make clear that we do not allow content that deceives users through manipulated media related to politics, social issues, or matters of public concern.
(Posted February 2020)
Update to Google Publisher Policies (April 2020)
In April 2020, the Google Publisher Policies will be updated to standardize the existing policies across our publisher products pertaining to personally identifiable information, data collection, disclosure and user consent. As part of this, we will update our policy to require more explicit forms of notice before users grant permission to share device location for advertising purposes.
(Posted February 2020)
Update to Google Ad Manager System Maximum and Limits (February 2020)
In February 2020, the Google Ad Manager System Maximum and Limits will be updated to clarify the intended uses for specific line item types: Sponsorship line items, Standard line items, Price Priority line items, Network line items, Bulk line items and House line items.
Since the introduction of Ad Manager, we’ve been working to simplify our systems to help publishers create sustainable businesses with advertising. While we have shared best practices about how each line item type should be used for many years, we are updating our System Limits and Maximums requirements to reflect the uses that each line item type has been specifically designed for. These requirements ensure that all equivalent demand sources are treated the same and that Google’s ability to make changes that benefit all publishers is maintained.
Today, the vast majority of publishers use line items for their intended purposes. This change will only impact a very small number of publishers and does not impact private marketplace deals booked as Sponsorship or Standard line items. Publishers will have until May 2020 to familiarize themselves with the requirement and, for the subset that are impacted, come into compliance with the new requirement.
(Posted February 2020)
Update to Google Publisher Restrictions: Online gambling (January 2020)
In January 2020, the Google Publisher Restriction for gambling will be updated to clarify what we consider to be "online gambling."
(Posted December 2019)
Update to ad placement policies: Ads on pages behind a login (November 2019)
In December 2019, the Google AdSense Program policy for Ads on pages behind a login will be updated to clarify how we handle requests to monetize content that we cannot evaluate.
As a reminder, when displaying Google ads on their Sites, Partner must also comply with the AdSense Program policies, wherein "partner" is referred to as "publisher." When displaying Google ads within an app, Partner must also comply with the AdMob Program policies.
(Posted November 2019)
Update to Google Publisher Policies: Dangerous or derogatory content (November 2019)
In December 2019, the Google Publisher Policy for Dangerous or derogatory content will be updated.
It will include content made by or in support of transnational drug trafficking organizations.
(Posted November 2019)
In September 2019, we’re launching changes to some of our content policies across our publisher products (AdSense, AdMob, and Ad Manager).
Please note that going forward, Google will be announcing updates to our policies and restrictions for Ad Manager on this change log. Publishers are required to keep abreast of changes to policies and be in compliance with them at all times.
Why we’re making these changes
One of the top requests we hear from publishers is that they want us to simplify and streamline our policies. We know that many of you use several of our publisher products and we want to bring you a clear and easy way to understand how to interact with our policies and how they affect you, no matter which products you use.
Here’s what you can expect:
- Google Publisher Policies, which outline the types of content we won’t monetize through any of our publisher products. These include: Illegal Content, Child Sexual Abuse Material & Pedophilia, Sexually Explicit Content, Adult Themes in Family Content, Intellectual Property Abuse, Endangered or Threatened Species, Dangerous or Derogatory Content, Enabling Dishonest Behavior, Misrepresentative Content, Malicious or Unwanted Software, and Mail Order Brides.
- Google Publisher Restrictions, which outline the types of content which will receive restricted sources of advertising. These include: Sexual Content, Shocking Content, Explosives, Guns, Gun Parts & Related Products, Other Weapons, Tobacco, Recreational Drugs, Alcohol Sales and Misuse, Online Gambling, Prescription Drugs, and Unapproved Pharmaceuticals and Supplements. Google Ads (formerly AdWords) will continue not to serve on any of this restricted content; it will only receive ads from other advertising products or via the use of direct deals between publishers and advertisers.
- Alignment across our publisher products, bringing simplicity, consistency, and ease of understanding, regardless of the product(s) you choose to use.
What it means for you as an Ad Manager publisher
All deals, including direct deals, served through Ad Manager are required to adhere to the policies in the Google Publisher Policies; content that does not adhere to those policies cannot be monetized through Ad Manager. Attempting to monetize policy-violating content may result in your account(s) being suspended or terminated.
Monetizing content that falls under the Google Publisher Restrictions will no longer be a policy violation; instead, we will restrict advertising on that content as appropriate, based on the preferences of each advertising product and/or advertisers’ individual preferences. In some cases this will mean that no advertising sources are bidding on your inventory and no ads will appear on this restricted content. So while you can choose to monetize content covered by the Google Publisher Restrictions, doing so will mean you will likely receive less advertising on this restricted content than you would receive on other, nonrestricted content.
Content that falls under the Google Publisher Policies is not allowed to be monetized and you should not place ads against that content. Attempting to monetize policy-violating content may result in your account(s) being suspended or terminated.
Please note that these policies and restrictions will apply in addition to any other policies governing your use of Google publisher products.
What you need to do
Nothing at this time. The Help Center and Policy Center will be updated in September 2019 when this takes effect with the full breakdown of policies and restrictions. At that time, please review the updated policies and restrictions and ensure that your content is in compliance.
(Posted August 2019)