Upcoming reporting retirements

To reduce complexity and provide better support, we occasionally retire dimensions, metrics, and report types. Details about what's changing, and what to use as a replacement, are listed in the table below.

How will I know what's being retired?
Watch the "Coming soon" section of our biweekly release notes for regular communications about any scheduled deprecation or deletion. Relevant items will also be labeled "deprecated" or "discontinued" in the product interface, but not officially removed until the date announced in the release notes.

• Deprecated: This dimension or metric will be removed from the Ad Manager UI in the future. You're encouraged to use alternative dimensions or metrics instead.

• Discontinued: This dimension or metric can no longer be used in reports and will be removed from the Ad Manager UI soon.

Upcoming retirements

Deprecation date	Publisher notifications	Summary
H1, 2025	October 17, 2024	Deprecation of reporting metrics Google Ad Manager is ending support for metrics, dimensions and attributes with low usage or related to obsolete products. These fields will be labeled as deprecated in the Reporting UI and API and removed after a limited grace period. The following Dynamic allocation opportunity metrics are to be removed: Impressions competing Eligible impressions Impressions not competing Impressions not competing (%) Dynamic allocation saturation rate Dynamic allocation match rate Unfilled competing impressions
H1, 2025	October 11, 2024	Deprecation of reporting metrics The Optimization metrics are no longer supported.
H1, 2025	August 5, 2024	Deprecation of reporting metrics The following metrics are no longer supported based on the introduction of Yield groups. Use "Yield group" as an alternative. The following metrics are removed: SDK mediation creative clicks SDK mediation creative impressions
H1, 2025	June 3, 2024	Deprecation of reporting dimensions/metrics Google Ad Manager is ending support for metrics, dimensions and attributes with low usage or related to obsolete products. These fields will be labeled as deprecated in the Reporting UI and API and removed after a limited grace period. The following metrics/dimensions are to be removed: PPID presence User identifier status Buying agency
H1, 2025	April 22, 2024	Deprecation of reporting dimensions/metrics Google Ad Manager is ending support for metrics, dimensions and attributes with low usage or related to obsolete products. These fields will be labeled as deprecated in the Reporting UI and API and removed after a limited grace period. The following metrics/dimensions are to be removed: Mediation third-party impressions Mediation third-party revenue Total Multiplex cell impressions TCF vendor TCF vendor ID Ad server CPF revenue Partner label

Recent retirements

Removal date	Publisher notifications	Summary
February 22, 2024	January 15, 2024	Activities and conversions (Spotlight) On February 22, 2024, Ad Manager will end support for Spotlight activities and conversions as part of the third-party cookies phased deprecation. Activity tags, activity groups, CPA line items, and the Data Transfer NetworkActivities file will no longer serve after this date (historical data will be available for several months). For details on Spotlight, visit Activities and conversions.
June 2023	Labeled: May 2022 Announced: May 2022	Report type retiring:  Ad Exchange historical report Replacement:  This report has been deprecated. Use the Historical report instead.
January 2020	Labeled: March 2018 Announced: May 2018	Report type retiring: Data protection
December 2019	Labeled: December 2019	Metric retiring:  Ad Exchange historical  Video abandonment rate Replacement:  This metric has been deprecated. Use a Historical report to calculate video abandonment rate.
October 2019	Labeled: September 2019 Announced: September 2019	Metrics retiring:  The "Reach" metrics family, including: Reach  Average impressions / visitor Reach  Average revenue / visitor Reach  Unique visitors Replacement: For Ad Manager 360 users, use the new Reach report and the new "Unique reach" metrics family.
July 2019	Labeled: June 2019 Announced: June 2019	Report type retiring: Bid Landscape report You may run the report to view historical data for up to six months after deprecation.
January 2019	Labeled: July 2018 Announced: July 2018	Report type retiring: Yield report Replacement:  Use your new Overview home dashboard's demand comparison.
December 2018	Labeled: November 2018 Announced: November 2018	Metric retiring:  Historical Ad server downloaded impressions Replacement:  This metric has been discontinued. Use the Ad server impressions metric.
July 2018	Labeled: October 2017 Announced: May 2018	Dimension retiring: Yield partner type Replacement: Use the Demand channel dimension.
July 2018	Labeled: April 2017 Announced: May 2018	Dimension retiring: Creative size Replacement: Use the Creative size (delivered) dimension.
May 4, 2018	Labeled: January 2018 Announced: March 2018	Report type retired: Business intelligence Replacement: Use the "Historical" report type.
May 4, 2018	Labeled: January 2018 Announced: January 2018	Dimensions retired: Verified advertiser Verified brand
May 4, 2018	Labeled: September 2017 Announced: October 2017	Metric retired: Ad server  Ad server code served count Replacement: Combine the Demand channel dimension and the Total code served count metric.
May 4, 2018	Labeled: January 2017 Announced: October 2017	Dimension retired: Ad request size Replacement: Use the Requested ad sizes dimension.
May 4, 2018	Labeled: July 2016 Announced: October 2017	Metric retired: Total  Delivery indicator Replacement: Use the Delivery indicator attribute of the Line item dimension.
January 24, 2018	Labeled: July 2017 Announced: October 2017	Metrics retired: Partner Management Host revenue Partner Management Host eCPM Partner Management Partner revenue Partner Management Partner eCPM Replacement: Use the Partner finance report type. These metrics will only be removed from the Historical report type.
January 24, 2018	Labeled: April 2017 Announced: October 2017	Dimension retired: Delivery  Aggregated demand channel Replacement: Use the Demand channel dimension.
January 24, 2018	Labeled: April 2017 Announced: October 2017	Dimensions retired: Mediation  Mediation group Mediation  Mediation network Mediation  Mediation network tag Replacement: Use Yield group reporting.
January 24, 2018	Labeled: January 2017 Announced: October 2017	Metrics retired: The "Mediation" metrics family, including: Mediation  Mediation impressions Mediation  Mediation estimated revenue Mediation  Mediation estimated CPM Mediation  Mediation fill rate Mediation  Mediation passbacks Mediation  Mediation third-party eCPM Mediation  Mediation served requests Replacement: Use Yield group reporting.
January 24, 2018	Announced: January 2015	Metric retired: Ad server  Audience extension cost