MRSS feed elements for Video Solutions

Description

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Identifies the feed's paging information. Ad Manager reads this element for two attributes: rel and href.

• rel indicates how the URL in the href attribute relates to the feed's result set.
  • rel='next': Indicates that the href URL points to the next page of the feed's result set. If the feed contains an <atom:link> tag with rel='next', this indicates that there's another page of results. Otherwise, the current page is the last page in the result set.
• href specifies a URL that identifies the resource in the <atom:link> tag.

Example:
^{<atom:link rel='next' href='http://www.feedprovider.com/video/account/vids?page3'/>}

Important notes:

• When Ad Manager first creates a content source, it expects that the feed URL set returns the first result-set of the feed. A result-set of 100 items (per page) is recommended.
• If the <atom:link> element is absent from a page of the feed, Ad Manager considers that page the last page of the feed.

Description

---

Identifies a single video in the feed. An Ad Manager video feed may contain one or more <item> entries. Each of them are required to contain three elements for proper metadata ingestion:

<dfpvideo:contentId>, <dfpvideo:lastModifiedDate> and <title>

Description

---

Stored as the CMS content ID in Ad Manager, this is an important request parameter, formed as a part of the ad request to identify which ads Ad Manager can serve against the corresponding video. This value can be used for the vid parameter on a video ad request. It can be numeric or alphanumeric, and is case sensitive.

Example:
<dfpvideo:contentId>sdjfbadfb8w3489y</dfpvideo:contentId>

Description

---

Indicates when any aspect of the video or its metadata was last modified.

In order for Ad Manager to ingest modified content, the lastModifiedDate should be specified and the feed must be ordered by most recently modified at the top.

All time stamps must conform to RFC 822 specification or follow IS0 8601 format. If the time zone is not included in the time stamp string, it defaults to Pacific Standard Time (PST).

Examples:
<dfpvideo:lastModifiedDate>2006-02-19T04:22:39+05:00</dfpvideo:lastModifiedDate>
<dfpvideo:lastModifiedDate>Sun, 19 Feb 2006 09:22:39 +0000
</dfpvideo:lastModifiedDate>

See examples of each date format

RFC 822 examples

---

• Wed, 31 Oct 2016 08:00:00 EST
• Wed, 31 Oct 2016 13:00:00 GMT
• Wed, 31 Oct 2016 15:00:00 +0200

ISO 8601 examples

---

• 20161031
• 2016-10-31
• 2016-10-31T08:00:00+01:00

Description

---

Indicates the current version of the MRSS spec that this feed uses. The value should be populated with an integer, and set once per feed.

The only current valid value for this field is 2.

Example:
<dfpvideo:version>2</dfpvideo:version>

Description

---

The name of the video entry.

Example:
<title>My video</title>

Description

---

^{* Required if the video contains mid-roll ad breaks.}

Identifies the cue points in seconds, separated by commas. Cue points are places in time where an ad can be inserted in the video.

Fractional seconds are supported for up to 3 digits (for example, 55.532 seconds). Additional digits beyond 3 are truncated.

Example:
<dfpvideo:cuepoints>55.532,109</dfpvideo:cuepoints>

Description

---

Identifies any custom metadata for the video. It has the following attributes: key, value, and type. Possible values for type are int, long, string, and timestamp. If the type is timestamp, then the value must be provided in milliseconds since epoch, January 1, 1970 00:00:00.000 GMT.

Key-values ingested via your MRSS feed are subject to the same format requirements as key-values defined within the Ad Manager interface. Ensure your key-values comply with these format requirements.

Examples:
<dfpvideo:keyvalues key="episode" value="5" type="int"/>
<dfpvideo:keyvalues key="season" value="2" type="int"/>
<dfpvideo:keyvalues key="title" value="Example Title" type="string"/>

---

<dfpvideo:keyvalues key="recommended count" value="5" type="int"/>
<dfpvideo:keyvalues key="description" value="A lot of text here" type="string"/>
<dfpvideo:keyvalues key="last view time" value="5838943899" type="timestamp"/>

Description

---

This element is used if you have a custom MRSS feed that contains some videos that are also ingested into a feed from one of three third-party supported CMSes: YouTube, BrightCove or Ooyala.

There are two required attributes of this element:

• "cms" attribute: The third-party CMS. The only possible values are "youtube" or "brightcove" or "ooyala".
• "id" attribute: This must refer to the contentId in the other content source.

Example:
<dfpvideo:thirdPartyContentId cms="youtube" id='vNclnVLp_c0'/>

You can add up to three thirdPartyContentId elements per video. This may be necessary if you syndicate the video to multiple third-party CMSes, so you can link them to the <dfpvideo:contentId> from your MRSS feed and define the necessary metadata only in one place (the MRSS feed). The video IDs from each CMS are unique globally. For example, two YouTube videos can never have the same ID.

Description

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This element has attributes that provide useful metadata information, such as the source URL and duration. It is an optional sub-element of <item>.

Ad Manager can read the following attributes of the <media:content> element:

• "duration" attribute: Ad Manager only recognizes one duration entry per <item>. If more than one is specified, the duration is chosen from an entry at random, which may be unexpected. This attribute is required to deliver mid-roll ads.

  The duration value should be in seconds (whole numbers, no decimals).

• "url" attribute: The direct URL of the video resource, used only to show a link in the content details within the Ad Manager interface.

Example:

<media:content url='http://www.feedprovider.com/video?8eqe7e' duration='39'/>

Description

---

Determines whether the video is marked as active, deleted, or inactive in Ad Manager. If this element is absent, the default status is active. Values are case insensitive and may include the following state:

• active (marked "Active" in Ad Manager)
• deleted (marked "Archived" in Ad Manager; new "deleted" videos are not ingested)
• blocked (marked "Inactive" in Ad Manager)

If a user changes the status for a video within Ad Manager, any subsequent status changes from the feed are ignored. A user can remove the override by clicking "Use source setting" in the Ad Manager interface, after which Ad Manager will resume using status updates from the feed.

Examples:
<media:status state="blocked" reason="http://www.reasonforblocking.com"/>
<media:status state="deleted"/>
<media:status state="active"/>

(Ad Manager does not ingest the reason attribute.)

Description

---

Allows the thumbnail of the video to appear in the Ad Manager interface. Ad Manager currently only needs the URL attribute of this element, but you can provide additional attributes if desired: height, width, and time (the offset at which the frame shown in the thumbnail appears in the video).

The Ad Manager interface never displays a thumbnail larger than 280 pixels wide and 190 pixels high. If the url links to a larger image, Ad Manager links to the original version but visually scales the image with inline CSS for display in the UI.

Example:
<media:thumbnail url='http://www.myfeed.com/account/sdjfbadfb8w3489y/bigtn.jpg' width='280' height='190'/>

Description

---

Identifies the date on which the content was published. This element is only used for video ad rules.

All timestamps must conform to RFC 822 specification or follow IS0 8601 format. If the time zone is not included in the time stamp string, it defaults to Pacific Standard Time (PST).

Examples:
<pubDate>2006-02-19T04:22:39+05:00</pubDate>
<pubDate>Sun, 19 Feb 2006 09:22:39 +0000</pubDate>

See examples of each date format

RFC 822 examples

---

• Wed, 31 Oct 2016 08:00:00 EST
• Wed, 31 Oct 2016 13:00:00 GMT
• Wed, 31 Oct 2016 15:00:00 +0200

ISO 8601 examples

---

• 20161031
• 2016-10-31
• 2016-10-31T08:00:00+01:00

Description

---

^{* Required for Dynamic Ad Insertion.}

Node for specifying the video ingest URL to the master m3u8 file used for conditioning and playlist generation.

• "type" attribute: should be set to HLS (application/x-mpegURL) or DASH (application/dash+xml).
• "preconditioned" attribute: should be set to true or false to indicate if the ingestURL for this content is already conditioned for mid-roll ads, which means that your segments are already split at the time of ad breaks. This attribute defaults to false if not explicitly set.

  Content is considered conditioned if the video segments in your stream are timed precisely for cue points to insert ads. If so, there should be a #EXT-X-PLACEMENT-OPPORTUNITY marker in the HLS stream to indicate to Ad Manager that an ad break should be inserted at this point in the video content.

  Learn more about conditioned and preconditioned content for mid-roll ad insertion.

Example for HLS:
<dfpvideo:ingestUrl type="application/x-mpegURL" preconditioned="false">https://cdn.example.com/?v=123.m3u8</dfpvideo:ingestUrl>

Example for DASH:
<dfpvideo:ingestUrl type="application/dash+xml" preconditioned="true">
https://cdn.example.com//playlist.mpd
</dfpvideo:ingestUrl>

Single piece of video content can have both HLS and DASH. The use of secure (https) ingest URLs is encouraged.

Description

---

Indicates when the video file referenced in <dfpvideo:ingestUrl> was last modified. If this value is ever updated in the feed the lastModifiedDate for the content also needs to be updated.

All timestamps must conform to RFC 822 specification or follow IS0 8601 format. If the time zone is not included in the time stamp string, it defaults to Pacific Standard Time (PST).

Examples:
<dfpvideo:lastMediaModifiedDate>2006-02-19T04:22:39+05:00</dfpvideo:lastMediaModifiedDate>
<dfpvideo:lastMediaModifiedDate>Sun, 19 Feb 2006 09:22:39
+0000</dfpvideo:lastMediaModifiedDate>

See examples of each date format

RFC 822 examples

---

• Wed, 31 Oct 2016 08:00:00 EST
• Wed, 31 Oct 2016 13:00:00 GMT
• Wed, 31 Oct 2016 15:00:00 +0200

ISO 8601 examples

---

• 20161031
• 2016-10-31
• 2016-10-31T08:00:00+01:00

Description

---

^{* Required only when you have activated subtitles in the interface.}

Node for specifying the URL to the closed caption/subtitle file. All available closed captions files should be provided in the feed as multiple closedCaptionUrl elements -- one caption file per language.

The formats supported are TTML/DXFP (application/ttaf+xml) and WebVTT (text/vtt).

• "language" attribute: should be set to the language of the caption file. This attribute is used similar to the xml:lang attribute detailed in the XML.
• "type" attribute: should be set to the MIME type of the caption files.

Example:
<dfpvideo:closedCaptionUrl language="en" type="text/vtt">http://cdn.com/subtitle.vtt</dfpvideo:closedCaptionUrl>

Description

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^{* Required only for Freewheel users.}

Node for specifying Freewheel custom asset ID used for ad targeting.

Example:
<dfpvideo:fw_caid>621160003648<dfpvideo:fw-caid>