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Target mobile apps

It's important to claim your mobile apps in order to make targeting easier within the targeting picker.

Find mobile apps for targeting

Claimed apps appear under the top-level "Mobile application" targeting type wherever the targeting picker can be used and mobile targeting is valid in Ad Manager. You can find mobile apps to target, for instance, in the targeting picker for line items, proposal line items, and unified pricing rules.

You can also find and target mobile apps in Inventory rules.

To target claimed Ad Manager apps in Inventory rules, you first need to link Ad Manager and Ad Exchange with a mobile app property code.

Target claimed apps

In Ad Manager

  1. Navigate to the item where you want to target mobile apps, such as a line item.
  2. In the targeting picker, click the Mobile application targeting type to expand. 
  3. Find apps and include or exclude them.
  4. Click Save for the item.

In Inventory rules

  1. Navigate to Inventory and then Inventory rules.
  2. Find the "Mobile application" targeting type in the targeting picker for several Inventory rule types:
    • Channel and then Mobile app
    • Mobile video settings and then Mobile app
    • Video settings
    • Publisher declarations and then Mobile app
  3. In the targeting picker, click the Mobile application targeting type to expand. 
  4. Find apps and include or exclude them.
  5. Click Save.

You may see the names of apps that you don't own under the "AdX" folder. These apps appear in the targeting list because they have been targeted by a rule associated with your Ad Exchange web property.

See how apps are performing

In reporting, the “App names” dimension breaks out performance by app (you don't need to claim apps to report on them):

  • In Ad Manager, the dimension is available under “Platform”.
  • In the Ad Exchange historical report, the dimension is available under “Mobile inventory”.
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