Report on performance

Report types in Ad Manager

Get focused results with the right report type. #Create a report 

Ad Manager offers several report types to help you understand your data:

  • Historical reports: View data on clicks, revenue, click-through rate, and total impressions for dates in the past.
  • Future sell-through: View data on sell-through rate (STR) and forecasted, available, and reserved impressions for dates in the future.
  • Reach: View the estimated number of unique visitors exposed to different advertisers, orders, line items, or ad units in your network over a given time period. 
  • Privacy & messaging: View user data for the ways users interact with regulatory and other messages displayed on your site or app. 
  • Ad speed: View ad speed data related to ad requests flowing through your Ad Manager network, including linked Ad Exchange web properties.
  • Partner finance: This report type only applies to Track assignments and reflects host-partner revenue splits based on advanced financial configuration.
  • Video creative quality(Beta)  View data on the number of times that each content video is viewed.
  • Real-time video(Beta)  View lost opportunities for video ads because of problems with a specific creative, ad unit, or line item.
  • Revenue verification(Beta)  Publishers use this report type when confirming gross revenue with a buyer. 
  • Technical ad delivery(Beta)  View data from technical ads in your Ad Manager network. This report type is visible to all networks, and includes technical ad delivery data only.
  • YouTube consolidated: View YouTube partner sales data for ad requests and impressions served through your Ad Manager network.
  • Analytics: View Google Analytics App + Web property data flowing through Google Analytics properties linked to this network.

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Read about the latest Ad Manager features and Help Center updates.

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