Sales and Marketing executives across the world share the top ways they use Google Workspace to innovate at work.
On this page
- Collaborate on proposals & creative assets
- Manage team information & files
- Streamline communications & training
- Engage with customers
- Share your wins
- Use generative AI at work
Want advanced Google Workspace features for your business?
Collaborate on an RFP with your team
Have an important request for proposal (RFP) to deliver on a tight timeline? Need input from various teams, but want to avoid version control and edit locking issues? Use Docs to create content simultaneously, provide real-time feedback with the comment feature, and produce a winning RFP together.
Learn how: Get started with Google Docs
Produce and share quality creative assets with your agency
Working on creative assets with your agency? Need to make sure everyone has the latest designs, videos, PDFs, and more? Save work files and folders in Drive or a shared drive, then share them instantly with your agency. When someone incorporates feedback and approvals, Drive shows you what files have changed, so everyone stays on the same page across geographies and time zones.
Create a team site with all the latest information in one place
Tired of responding to email asking for the latest corporate template? Want a way to communicate with your team without sending email blasts? With Sites, you can create a department portal and share it with everyone—all without IT help.
Learn how: Get started with Google Sites
Keep your files with you on any device
Want to access an important file when you're away from your office? Need to update documents at a customer location when you don't have your computer? Once you've stored a file in Drive or a shared drive, you can access and edit files on any device.
Find important email faster
Want a smart folder structure? Prefer to have Gmail sort email for you, such as by project or client? Set up filters and labels to find and respond to important email more quickly.
Learn how: Optimize your Gmail inbox
Create a marketing team calendar for vendors and employees
Always wondering who's on vacation and for how long? Want to keep all project deadlines in one place so employees and vendors know when to deliver? Create a team calendar in Calendar to keep everyone up to speed on promotions, campaign deadlines, and schedules.
Learn how: Tips to share calendars
Train your salespeople anytime, anywhere
Have a distributed salesforce that needs training? Want to reduce onsite education expenses? Use Google Meet to conduct a virtual class across the globe while saving time and travel costs. You can even record the training to make it available later.
- Go to Google Meet.
- Click New Meeting.
- Select an option:
- Create a meeting for later:
- To share the meeting details for a future meeting, copy the meeting link and share with participants.
- To directly start the meeting with this link, paste the link into a browser; or enter the link into the “Enter a code or link” field click Join.
- Start an instant meeting: Create a new meeting and join the meeting directly.
- Schedule in Google Calendar: To schedule a meeting, you’re directed to Google Calendar.
- Create a meeting for later:
Tip: Google Workspace Essentials users can't schedule a meeting in Google Calendar.
Manage your trade shows
Have an upcoming trade show with several teams and an aggressive deadline? Want to make sure assets are created and delivered on time? Need to record sign-ups for booth duty? Sheets gives you one place to store, share, and update all your project information in real time.
Learn how: Create project plans in Sheets
Collect and analyze feedback
Want to poll an audience and get quick results without involving a data expert? Create online surveys easily in Forms. You can see responses in real time, then create graphs and charts to analyze the responses on demand in Sheets.
Create executive presentations
Need to prepare a slide deck for a customer meeting? Have to work on your manager's keynote presentation with your team? Jump into Slides together to craft your key messages and graphics into an impactful presentation.
Learn how: Get started with Google Slides
If your organization supports it, you can use the artificial intelligence add-on, Gemini for Google Workspace. Use Gemini directly in Google Workspace apps like Docs, Sheets, Slides, Meet, and Gmail, to help you write, visualize, organize, and connect. You can also use Gemini as a standalone experience at gemini.google.com.
If you are a Workspace Individual subscriber, you can create branded email and send it to many recipients at once.
- Create branded email with custom layouts
- Use multi-send for email marketing, newsletters, and announcements
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