YouTube’s Community Guidelines
clearly outline what we do and don’t allow on YouTube. We continuously review community feedback to identify areas where we can expand our policies. As part of this, content that contains mature or violent themes that explicitly targets younger minors and families in the title, description and/or tags will no longer be allowed on the platform. This content was previously age-restricted, but today we’re updating our child safety policies to better protect the family experience – learn more below about what content will be removed vs. age-restricted moving forward.
What content will be removed?
We’re removing misleading family content, including videos that target younger minors and families, that contain sexual themes, violence, obscene, or other mature themes not suitable for young audiences.
Here are some examples of content that will be removed:
A video with tags like "for children" featuring family friendly cartoons engaging in inappropriate acts like injecting needles.
Videos with prominent children’s nursery rhymes targeting younger minors and families in the video’s title, description or tags, that contain adult themes such as violence, sex, death, etc.
Videos that explicitly target younger minors and families with phrasing such as “for kids” or “family fun” in the video’s title, description and/or tags that contain vulgar language.
What content will be age-restricted?
Content that is meant for adults and not targeting younger minors and families won’t be removed, but it may be age-restricted. If you create adult content that could be confused as family entertainment, make sure your titles, descriptions, and tags
match the audience you are targeting. Remember you can age restrict your content upon upload if it’s intended for mature audiences.
Here is an example of content that may still be allowed on YouTube but will be age-restricted:
Adult cartoons with vulgar language and/or violence that is explicitly targeted at adults.
What content won’t be removed OR age-restricted?
If you are a creator focused on family entertainment, please make sure you follow our guide for creating content for Youtube Kids.
As a reminder, we launched the YouTube Kids app
in 2015 as a way for kids to more safely explore their interests and curiosity while providing parents more tools to control and customize the experience for their families. We want to continue to help creators produce quality content for kids and families in the app.
When is this happening?
We want to give creators time to get familiar with this update which is why we will begin removing these videos without giving a strike to the channel as we ramp up enforcement over the next 30 days. Additionally, we won’t strike videos uploaded prior to this update, but we may still remove the content. You can read our full policy in the Help Center here
Protecting minors and families from inappropriate content is always a top priority which is why we’ve expanded our child safety policies. We are constantly taking steps to protect minors on YouTube, but we still recommend parents use YouTube Kids
if they plan to allow kids under 13 to watch independently.