How to earn money on YouTube

We're expanding the YouTube Partner Programme (YPP) to more creators with earlier access to fan funding and Shopping features. The expanded YouTube Partner Programme is available to eligible creators in these countries/regions. The expansion is rolling out over the next month to eligible creators in AE, AU, BR, EG, ID, KE, KY, LT, LU, LV, MK, MP, MT, MY, NG, NL, NO, NZ, PF, PG, PH, PT, QA, RO, RS, SE, SG, SI, SK, SN, TC, TH, TR, UG, VI, VN and ZA. Take a look at this article to learn more about the changes to YPP.. 

If you're not in one of the countries/regions above, there are no changes to the YouTube Partner Programme for you. You can view this article for an overview of YPP as well as eligibility and application instructions relevant to you.

Check your eligibility for the expanded YouTube Partner Programme. If you're not eligible yet, select Be notified in the Earn area of YouTube Studio. We'll send you an email once we've rolled out the expanded YPP programme to you and you've reached the eligibility thresholds. 

Due to the ongoing war in Ukraine, we will be temporarily pausing Google and YouTube ads from serving to users located in Russia. Learn more.

You can earn money on YouTube by applying for and being accepted to the YouTube Partner Programme. Only channels that follow our YouTube channel monetisation policies may be able to monetise.

Intro to making money on YouTube

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A few notes

• We won't tell you what you can create on YouTube, but we do have a responsibility to do right by our viewers, creators and advertisers. If you're in the YouTube Partner Programme, you can earn money through YouTube. When in the YouTube Partner Programme, we hold you to a higher standard.
• To make sure that we're rewarding good creators, we review your channel before you're accepted into the YouTube Partner Programme. We also constantly review channels to make sure that you're meeting all our policies and guidelines.
• You may be liable to pay taxes on your earnings from YouTube; find out more below.

Ways to make money in the YouTube Partner Programme

You can make money on YouTube through the following features:

Advertising revenue: Earn revenue from watch page ads and Shorts Feed ads. Shopping: Your fans can browse and buy products from your shop, or products that you tag from other brands through the YouTube Shopping affiliate programme. YouTube Premium revenue: Get part of a YouTube Premium subscriber's subscription fee when they watch your content.

Channel memberships: Your members make recurring monthly payments in exchange for access to special perks. Super Chat and Super Stickers: Your fans pay to get their messages or animated images highlighted in live chat streams. Super Thanks: Your fans pay to view a fun animation and get their message highlighted in your video or Short's comments section.

Each feature has its own set of eligibility requirements, on top of subscriber and view count requirements. If our reviewers believe that your channel or video is not eligible, specific features may not be available. These extra thresholds exist for two main reasons. The most important one is that we have to meet legal requirements in every area where the feature is available. Then, because we want to reward good creators, we need to make sure that we have enough context on your channel. Generally, this context means that we need more content to review.

Keep in mind that we constantly review channels to make sure that your content is in line with our policies.

Minimum eligibility requirements to turn on monetisation features

Keep in mind that each feature has its own requirements. Some features may not be available to you due to local legal requirements.

Once you've been accepted into the YouTube Partner Programme, you may get access to these monetisation features:

 

	Channel thresholds	Minimum requirements
Channel memberships	​​​​​​500 subscribers 3 public uploads in the past 90 days Either: 3,000 public watch hours on long-form videos in the past 365 days 3 million public Shorts views in the past 90 days	Be at least 18 years old Live in a country where channel memberships is available Have accepted the Commerce Product Module or formerly available Commerce Product Addendum Channel isn't set as Made for Kids and doesn't have a significant number of videos set as Made for Kids or is ineligible Not a music channel under SRAV Full requirements can be found here
Shopping (your own products)		Meet subscriber threshold or be an Official Artist Channel Channel isn't set as Made for Kids and doesn't have a significant number of videos set as Made for Kids Channel doesn't have a significant number of videos that violate our channel monetisation policies Your channel hasn't received any hate speech Community Guideline strikes Full requirements can be found here
Super Chat and Super Stickers		Be at least 18 years old Live in a country/region where Super Chat and Super Stickers are available Have accepted the Commerce Product Module or formerly available Commerce Product Addendum Full requirements can be found here
Super Thanks		Be at least 18 years old Live in a country/region where Super Thanks is available Have accepted the Commerce Product Module or formerly available Commerce Product Addendum Channel is not a music channel under SRAV Full requirements can be found here
Ad revenue	1,000 subscribers Either: 4,000 public watch hours on long-form videos in the past 365 days 10 million public Shorts views in the past 90 days	Be at least 18 years old or have a legal guardian older than 18 years of age who can handle your payments via AdSense for YouTube Live in a country/region where the YPP is available Accept the relevant contract modules Create content that meets our advertiser-friendly content guidelines
YouTube Premium revenue		Accept the relevant contract modules Create content watched by a viewer who is a YouTube Premium subscriber
Shopping (products from other brands)	10,000 subscribers Either: 4,000 public watch hours on long-form videos in the past 365 days 10 million public Shorts views in the past 90 days	Meet subscriber threshold Live in KR, ID or the US Channel is not a music channel, an Official Artist Channel or associated with music partners. Music partners may include music labels, distributors, publishers or VEVO. Channel isn't set as Made for Kids and doesn't have a significant number of videos set as Made for Kids Full requirements can be found here

Get creator tips on how to make money on YouTube.

Your YouTube earnings and tax liability

Earning money on YouTube or receiving Shorts bonuses are a great way to be rewarded for good, engaging content on the platform. Bear in mind that you may be liable to pay taxes to your country of residence on any income earned from your monetised videos on YouTube. Check with your local tax authorities for detailed guidance.