Get started with YouTube Analytics

You can use analytics to better understand your channel and individual video performance with key metrics and reports in YouTube Studio. To dive even deeper, you can use Advanced Mode to view an expanded analytics report where you can get specific data, compare performance, and export data. Learn more about expanded analytics reports.

Note: Some data, such as geography, traffic sources, or gender, may be limited. Learn more about limited data in YouTube Analytics.

Analytics in YouTube Studio

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Learn the basics

In this article:

• Access YouTube Analytics: Access your analytics through YouTube Studio and YouTube app.
• Overview tab: High-level summary of your content performance.
• Content tab: Your content performance with your audience.
• Reach tab: How your audience found your content.
• Engagement tab: How your audience interacts with your content.
• Audience tab: The type of audience that is watching your content.
• Revenue tab: View your earnings from your channel or individual video on YouTube.
• Inspiration tab: Get inspiration for new ideas with AI-powered tools and discover content gaps for your next video.

Get to YouTube Analytics

View reports from channel level

1. Sign in to YouTube Studio.
2. From the left menu, click Analytics .

View reports at the video level

1. Sign in to YouTube Studio.
2. From the left menu, select Content .
3. Point to your video and select Analytics .

Learn about the tabs in YouTube Analytics

In YouTube Analytics, you can find different tabs that help you understand your data.

Note: Some reports may not be available on mobile devices.

Overview tab (channel or video level)

The Overview tab shows you a summary of how your channel and videos are performing. You can access this data at the channel or video level. You can view reports such as Realtime and Typical performance. Learn more about the Overview tab.

At the video level, you can learn how to measure key moments for audience retention.

Content tab (channel level)

The Content tab gives you a summary of how your audience finds and interacts with your content and what content your audience watches. You can access this data at the channel level and filter by content type to view reports such as impressions and how they led to watch time and top content. Learn more about your content reach and engagement.

Note: Channel Impressions are segmented by New and Returning users.

Reach tab (video level)

The Reach tab gives you a summary of how your audience is discovering your channel. You can access the Reach metrics on a video level. The key metrics card shows your impressions, impressions click-through-rate, views, and unique viewers. Learn more about your video reach and check your impression and watch time.

Engagement (video level)

The Engagement tab gives you a summary of how long your audience is watching your videos. You can access the Engage metrics on a video level. The key metrics card shows your watch time and average view duration. Learn about your audience engagement and how to measure key moments for audience retention.

Audience (channel or video level)

The Audience tab gives you a summary of the sort of viewers watching your videos. The key metrics card shows your returning and new viewers, unique viewers, and subscribers. Learn more about your audience and understand your unique viewers.

Note: You can access the Audience metrics on a channel or video level.

Revenue (channel or video level)

If you’re in the YouTube Partner Program, the Revenue tab helps you track your earnings on YouTube. You can access the Revenue metrics on a channel or video level. The key metrics card shows your estimated revenue. Finalized earnings appear in YouTube Analytics once your payments are added to AdSense for YouTube, typically between the 7th and 12th day of the following month. Learn more about Payment timelines for AdSense for YouTube. Learn how to check your revenue.

Note:

• Tax withholding may affect your finalized earnings, if tax withholding applies. The amount withheld is only visible in your AdSense for YouTube account.
• You can also find your revenue performance at the video level.
• In the RPM card at the video level, your revenue may not add up to total estimated revenue. This is because some revenue sources aren’t attributed to a specific video. For example, channel memberships aren’t attributed to a specific video.

Inspiration (channel level)

The Inspiration tab gives you a summary of what your audience and viewers across YouTube are searching for. You can access the Inspiration metrics on a channel level. The insights from the Inspiration tab can help you discover content gaps for videos and Shorts, and video ideas that viewers may want to watch. Learn how to use the Inspiration tab.

Get YouTube Analytics tips for Creators.