YouTube Studio analytics basics

The Overview tab shows you key metrics for your channel. The main graph shows watch time, views, and subscribers. If you’re in the YouTube Partner Program, you’ll also see your estimated revenue over the last 28 days.

In this tab you’ll also see 4 reports:

• Top videos: Your videos ranked by views.
• Realtime activity: Your performance over the last 48 hours or 60 minutes.
• Latest videos: Your performance from your 10 latest videos.
• Typical performance: A comparison of your latest video to your channel’s typical performance.

Note: You’ll only see these reports if your public videos or channel has enough data.

You can click SEE MORE or ADVANCED MODE on almost any report in YouTube Analytics to expand it to full screen. The full screen view will give you a more in-depth look at your data over time.

You can change the metric you’re viewing in the chart, such as views or watch time, using the drop down in the top left. You can also select the blue plus icon  to add additional metrics to your report.

Use the esc key or select close  to leave an expanded report.

YouTube Analytics will show different reports when you’re viewing a specific video. To open YouTube Analytics for a specific video:

1. From the left menu, select Videos.
2. Click on a video title or thumbnail.
3. From the left menu, select Analytics.

Additional ways to see video analytics

1. After you click to expand a report, click on your channel name in the top left corner. You’ll see a search box appear where you can select a specific video.
2. After you click to expand a report, hover over any video title and select Analytics . 
3. Additional analytics icons at the channel level take you to that particular video’s analytics.

Once you’ve clicked SEE MORE to expand a card, you’ll see additional options that give you more data.

• See more detail for an individual row: Rows in your report written in blue text can be clicked to see more detailed data. For instance, if you’re viewing traffic sources, you can click results like “YouTube search” to see which specific searches led to traffic on your channel.
• Filter data: Each expanded report has a filter bar at the top. You can filter by things like viewer country or live vs. on demand videos.
• Select different dimensions: Dimensions like geography and device type appear below the filter bar once you’ve expanded a report.
• Add metrics: Use the blue plus button  to add additional metrics to your report.

There are a variety of ways to compare the performance of your videos.

• Direct comparison: After you’ve clicked SEE MORE to expand a report, select Compare to... to compare two items. You can compare any combination of your channel, your groups, or specific videos. Once comparing two items, you can additionally compare their data for different time frames, different dimensions, different metrics, etc.
  • Tip: Group together multiple videos to view their performance all at once. Learn more about YouTube Analytics groups.
• Suggested comparisons: Period-over-Period shows your channel’s short-term growth and Year-over-year shows your channel’s long-term growth. 
• Comparison lines: When viewing analytics for a specific video, you’ll automatically see comparison lines on key metrics reports if the date range is set to “Since published”. This compares the performance of your most recently uploaded video to your typical performance.
• Multi-line charts: After you’ve clicked SEE MORE to expand a report, you can check the boxes next to individual items in the report. Each item checked will have a corresponding line in the report. The “total” row is selected by default.

You can view up to 50 rows of data in YouTube Studio. To see up to 500 rows, you can use the export feature  to download a report. Learn how to export data from YouTube Analytics.