YouTube Studio beta analytics basics

You can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. 

This article is about analytics basics in YouTube Studio beta. You can find out about YouTube Analytics basics in Creator Studio Classic in this article.  

Get to YouTube Analytics

  1. Sign in to YouTube Studio beta. If you haven't tried the beta, learn more.
  2. In the left menu, click Analytics.

In the analytics section, you’ll see different tabs. Apart from the overview tab, each tab is curated to help you see data that’s most relevant to your goals. 

Note: You may see different metrics in YouTube Analytics based on the platform - Classic desktop, YouTube Studio desktop, or the YouTube Studio app. This is because up-to-date metrics are available faster in Analytics on YouTube Studio (both on desktop and on the app) than on Creator Studio classic.

Overview

The Overview tab shows you key metrics for your channel. The main graph shows watch time, views, and subscribers. If you’re in the YouTube Partner Program, you’ll also see your estimated revenue over the last 28 days. 
In this tab you’ll also see 2 cards:
  • Top videos: Your videos ranked by watchtime 
  • Latest activity: Your performance over the last 48 hours

Reach viewers

The Reach viewers tab shows you your channel’s overall reach. The main graph shows how many people saw an impression of your videos across YouTube, and how many people then clicked through to watch your videos. 
In this tab you’ll also see 4 cards:

Interest viewers

The Interest viewers tab shows you what your viewers are watching. The main graph shows you the total number of watch minutes, and on average, how long viewers spent watching one of your videos. 
In this tab you’ll also see 2 cards:
  • Top videos: Your videos with the most watch time over the last 28 days
  • Top playlists: Your playlists with the most watch time over the last 28 days

Build an audience

The Build an audience tab shows you who’s watching your videos. The main graph shows your unique viewers, the average number of videos watched per viewer and your subscriber growth or decline.  
In this tab you’ll also see 5 cards:
  • Watch time from subscribers: Watch time of your videos, and if the largest portion comes from subscribers or non-subscribers
  • Top countries: Your content's audience by country. Data is based on IP address
  • Top subtitle/CC languages: Your channel's audience by subtitled language. Data is based on usage of subtitles/CC
  • Gender: Your content's audience by gender. Data is based on logged-in viewers across all devices
  • Age: Your content's audience by age. Data is based on logged-in viewers across all devices
Note that you may only be able to see Demographics data for a subset your viewers, and the data may not represent the overall composition of your traffic.

Earn revenue

This tab is only available to creators in the YouTube Partner Program. 
The Earn revenue tab helps you track your earnings on YouTube. The main graph shows how much you’re estimated to earn, the number of videos that are monetized, and your estimated average gross revenue per thousand plays. 
In this tab you’ll also see 4 cards:
  • Monthly estimated revenue: How much your channel has earned in the last six months. For ongoing months and months without finalized payments, revenue is estimated and subject to change. 
  • Top-earning videos: Videos with the highest estimated revenue for the time period
  • Revenue sources: How you’re making money with YouTube
  • Ad types: The format of the ad and its buying platform. This breakdown is only available for YouTube ad revenue and impression-based metrics
Learn more about YouTube Studio beta, the new home for everything creators care about.
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