YouTube Studio gives an at-a-glance and in-depth analytics to help you analyze your videos and your channel. This data can help you better understand what affects your channel and video performance, which can help inform your content strategy. In this video series, you’ll find out how to use YouTube analytics to understand your channel's data.
Why do analytics matter?
If you want to grow your audience on YouTube, it’s critical that you understand how your channel is performing. YouTube Analytics is a helpful tool that shows you the key channel data that helps inform your content strategy.
YouTube Analytics allows you to measure your progress toward success. Here are a few key questions that can help you learn more about your channel:
- How is my channel doing? You can use the Overview tab to check your watch time, views, subscribers to see if you’re making progress against the goals you set.
- Who is watching and what are they interested in? You can use the Reach tab to learn how your audience finds your content, which can help you tailor your creative and promotional strategies.
- How engaged is my audience? You can use the Engagement tab to check if your audience is sharing your channel and liking your videos. You can also find out how much your viewers watch and what piques their interest within each video.
- How much money am I making with my channels? You can use the Revenue tab to find out which videos are earning the most money and which revenue sources are most profitable.
Don’t worry about not having all the answers immediately. Use these questions as guides to help you get started on exploring what these numbers could do for you.
- Browse through the analytics tabs to get a sense of the different metrics you can view.
- Keep a list of all the questions that come to you about channel performance so you can remember to keep learning.