How to earn money on YouTube

We’re expanding the YouTube Partner Program (YPP) to more creators with earlier access to fan funding and Shopping features. The expanded YouTube Partner Program is available to eligible creators in these countries/regions. The expansion is rolling out over the next month to eligible creators in AE, AU, BR, EG, ID, KE, KY, LT, LU, LV, MK, MP, MT, MY, NG, NL, NO, NZ, PF, PG, PH, PT, QA, RO, RS, SE, SG, SI, SK, SN, TC, TH, TR, UG, VI, VN, and ZA. Check out this article to learn more about the changes to YPP.. 

If you’re not in one of the countries/regions above, there are no changes to the YouTube Partner Program for you. You can view this article for the YPP overview, eligibility, and application instructions relevant to you.

Check your eligibility for the expanded YouTube Partner Program. If you’re not eligible yet, select Get notified in the Earn area of YouTube Studio. We’ll send you an email once we’ve rolled the expanded YPP program to you and you’ve reached the eligibility thresholds. 

Due to the ongoing war in Ukraine, we will be temporarily pausing Google and YouTube ads from serving to users located in Russia. Learn more.

You can earn money on YouTube by applying for and being accepted to the YouTube Partner Program. Only channels that follow our YouTube channel monetization policies may be able to monetize.

Intro to Making Money on YouTube

A few notes

• We won’t tell you what you can create on YouTube, but we do have a responsibility to do right by our viewers, creators and advertisers. If you’re in the YouTube Partner Program, you can earn money through YouTube. When in the YouTube Partner Program, we hold you to a higher standard.
• To make sure we’re rewarding good creators, we review your channel before you’re accepted in the YouTube Partner Program. We also constantly review channels to make sure you’re meeting all our policies and guidelines.
• You may be liable to pay taxes on your earnings from YouTube; find out more below.

Ways to make money in the YouTube Partner Program

You can make money on YouTube through the following features:

Advertising revenue: Earn revenue from Watch Page ads and Shorts Feed ads. Shopping: Your fans can browse and buy products from your store, or products you tag from other brands through the YouTube Shopping affiliate program. YouTube Premium revenue: Get part of a YouTube Premium subscriber’s subscription fee when they watch your content.

Channel memberships: Your members make recurring monthly payments in exchange for access to special perks. Super Chat & Super Stickers: Your fans pay to get their messages or animated images highlighted in live chat streams. Super Thanks: Your fans pay to view a fun animation and get their message highlighted in your video or Short’s comments section.

Each feature has its own set of eligibility requirements on top of subscriber and view count requirements. If our reviewers believe that your channel or video is not eligible, specific features may not be available. These extra thresholds exist for two main reasons. The most important one is that we have to meet legal requirements in every area where the feature is available. Then, because we want to reward good creators, we need to make sure we have enough context on your channel. Generally, this context means we need more content to review.

Keep in mind that we constantly review channels to make sure your content is in line with our policies.

Minimum eligibility requirements to turn on monetization features

Keep in mind that each feature has its own requirements. Some features may not be available to you due to local legal requirements.

Once you've been accepted in the YouTube Partner Program, you may get access to these monetization features:

 

	Channel Thresholds	Minimum Requirements
Channel memberships	​​​​​​500 subscribers 3 public uploads in the last 90 days Either: 3,000 public watch hours on long form videos in the last 365 days 3 million public Shorts views in the last 90 days	Be at least 18 years old Live in a country where channel memberships is available Have accepted the Commerce Product Module or formerly available Commerce Product Addendum Channel isn’t set as Made for Kids and doesn’t have a significant number of videos set as made for kids or ineligible Not a music channel under SRAV Full requirements can be found here
Shopping (your own products)		Meet subscriber threshold or be an Official Artist Channel Channel isn’t set as Made for Kids and doesn’t have a significant number of videos set as made for kids Channel doesn’t have a significant number of videos that violate our Channel Monetization Policies Your channel hasn’t received any Hate Speech Community Guideline Strikes Full requirements can be found here
Super Chat & Super Stickers		Be at least 18 years old Live in a country/region where Super Chat and Super Stickers are available Have accepted the Commerce Product Module or formerly available Commerce Product Addendum Full requirements can be found here
Super Thanks		Be at least 18 years old Live in a country/region where Super Thanks is available Have accepted the Commerce Product Module or formerly available Commerce Product Addendum Channel is not a music channel under SRAV Full requirements can be found here
Ad revenue	1,000 subscribers Either: 4,000 public watch hours on long form videos in the last 365 days 10 million public Shorts views in the last 90 days	Be at least 18 years old, or have a legal guardian older than 18 years of age who can handle your payments via AdSense Live in a country/region where YPP is available Accept the relevant contract Modules Create content that meets our advertiser-friendly content guidelines
YouTube Premium revenue		Accept the relevant contract modules Create content watched by a viewer who is a YouTube Premium subscriber
Shopping (products from other brands)	20,000 subscribers Either: 4,000 public watch hours on long form videos in the last 365 days 10 million public Shorts views in the last 90 days	Meet subscriber threshold Live in KR or the US Channel is not a music channel, an Official Artist Channel, or associated with music partners. Music partners may include music labels, distributors, publishers, or VEVO. Channel isn’t set as Made for Kids and doesn’t have a significant number of videos set as made for kids Full requirements can be found here

Get creator tips on how to make money on YouTube.

Your YouTube earnings and tax liability

Earning money on YouTube or receiving Shorts bonuses are a great way to be rewarded for good, engaging content on the platform. Keep in mind that you may be liable to pay taxes to your country of residence on any income earned from your monetized videos on YouTube. Check with your local tax authorities for detailed guidance.