Starting from 1 November, monetising creators must turn on 2-Step Verification on the Google Account used for their YouTube channel to access YouTube Studio or YouTube Studio Content Manager. Learn more
Update August 2021: We've updated this article to include details on a new eligibility requirement for joining the YouTube Partner Programme.
The YouTube Partner Programme (YPP) gives creators greater access to YouTube resources and features like direct access to our Creator Support team. It also enables revenue sharing from ads being served on your content. In this article, you can review:
- Available features
- Criteria for joining
- The application checklist
- Other miscellaneous FAQs on YPP
What you get
- Access to our Creator Support teams
- Access to the Copyright Match Tool
- Access to our monetisation features
Minimum eligibility requirements to join
- Follow all of the YouTube Channel Monetisation Policies.
- The YouTube Channel Monetisation Policies are a collection of policies that allow you to monetise on YouTube. As a YouTube partner, your agreement including the YouTube Partner Programme policies requires compliance with these monetisation policies to potentially earn money on YouTube.
- Live in a country/region where the YouTube Partner Programme is available.
- Have no active Community Guidelines strikes on your channel.
- Have more than 4,000 valid public watch hours in the last 12 months.
- Have more than 1,000 subscribers.
- Have a linked AdSense account.
YouTube Partner Programme application checklist
Everyone who meets our threshold can apply for YPP, but you do need to meet some of our guidelines to be considered. This checklist is meant to guide you through the application process.
- First, make sure that 2-Step Verification is turned on for your Google Account. This means that you'll protect your account with both your password and a second form of verification.
- Make sure that your channel follows our policies and guidelines, and that there aren't any active Community Guidelines strikes on it. When you apply, you'll go through a standard review process to check whether your channel meets our policies and guidelines. Channels that meet our policies and guidelines will be accepted into the programme. We also constantly check channels in the programme to make sure that they continue to meet our policies and guidelines.
- Have at least 1,000 subscribers and 4,000 valid public watch hours. When we assess channels for the YouTube Partner Programme, we need context. When you reach this threshold, it usually means that you have more content. The threshold helps us make a more informed decision about whether your channel meets our policies and guidelines. You can apply for YPP once you reach this threshold.
- Sign YPP terms. You can ask to be notified when you reach the subscriber and public watch hour threshold. Once your channel meets the threshold, follow these instructions:
- Sign in to YouTube.
- In the top-right, click your profile picture YouTube Studio.
- In the left menu, click Monetisation.
- If you're under the threshold, click Notify me when I'm eligible to get an email. You'll receive an email when you've reached 1,000 subscribers and 4,000 watch hours over the past 12 months. If you meet the threshold, click Start on the 'Review Partner Programme terms' card.
- Once you've signed the terms, we'll mark this step with a green 'Done' sign on the 'Review Partner Programme terms' card.
- Make sure that you only have one AdSense account. As part of the application process, you'll need to connect an AdSense account to get paid.
- Click Start on the 'Sign up for Google AdSense' card.
- If you already have an AdSense account, use the one that's already approved. You can link as many of your channels as you want to a single AdSense account.
- If you don't have an AdSense account, you can create one by following the on-screen instructions.
- Once you've connected your AdSense, we'll mark this step with a green 'Done' sign on the 'Sign up for Google AdSense' card.
- Click Start on the 'Sign up for Google AdSense' card.
- Get reviewed. Once you've signed the YouTube Partner Programme terms and connected an AdSense account, your channel will automatically be put in a review queue. Our automated systems and human reviewers will then review your channel's content to check whether your account has followed all of our guidelines. You can check your application status at any time at https://studio.youtube.com/channel/UC/monetization.
- If you're accepted into YPP: Congratulations! You can now set up ad preferences and enable monetisation on your uploads. Here's a list of FAQs that we get from creators who have just joined YPP.
- If you're rejected from YPP: Our reviewers found that a significant portion of your channel doesn't meet our policies and guidelines. You can re-apply 30 days after your rejection. Take a look at our FAQs for tips on how to strengthen your application.
Your application will be put into a queue once you:
- Meet our subscriber and watch time thresholds
- Have no active Community Guidelines strikes
- Sign the YouTube Partner Programme terms
- Connect your AdSense account
Our human reviewers will assess your channel as a whole to check whether your account meets our YouTube Channel Monetisation Policies.
We'll get back to you with a decision once your channel has been reviewed (typically about one month after you meet the threshold).
Note: Sometimes, you may need to wait more than a month. There can be multiple reasons for delays – higher-than-usual application volumes, system issues or we may occasionally need to shift resources. Our policy specialists try to get through applications as fast as possible, but delays can happen because we have a limited number of specialists.
Can you speed up my application?
No. Our teams can't speed up your application. All applications are put in a queue and will be processed in the order in which they're received. Sometimes, channels require multiple reviews, especially when multiple reviewers disagree on your channel's suitability for YPP. In these cases, multiple reviews may be needed, which means that it may take more time for a decision to be made.
As the YouTube Partner Programme continues to grow, it's important to maintain a healthy, active ecosystem of channels. To focus our support for creators who are active and engaged with the community, we may disable monetisation on channels that haven't uploaded a video or posted to the Community tab for six months or more.
FAQs around applying and more
What if I don't meet the programme threshold?
If you don't meet the threshold yet, keep working to make original content and build your audience. Here are some resources that can help you grow your channel:
- Learn solutions from other YouTube users in the YouTube Help Forum.
- Go to the Creator Site to learn, grow and be connected to programmes, resources and events.
- Take a look at our YouTube Help channel and YouTube Creators channel to watch tutorials, troubleshooting and tip videos from the YouTube Help team.
View resources available to you as a creator.
If you have active Community Guidelines strikes on your channel, you can apply after your strikes expire or after you have successfully appealed to have your Community Guidelines strikes removed. This is only an eligibility requirement for those wishing to join YPP – current members of the programme will not be removed if they receive Community Guidelines strikes.
What counts as a valid public watch hour:
- Watch hours gained from videos that you've set public
- Private videos
- Unlisted videos
- Deleted videos
- Ad campaigns
- Videos played from the 'Stories and short videos' shelf
- Live streams that are unlisted, deleted or not converted to VOD (video on demand)
If I meet the threshold, do I automatically get into YPP?
No. Every channel that meets the threshold will go through a standard review process. Our team will review your channel as a whole to check whether it meets our YouTube Channel Monetisation Policies. Your channel also must not have any active Community Guidelines strikes in order to apply. Channels that follow our policies and guidelines are able to monetise.
We'll send your channel for review once you meet our valid public watch hours and subscriber threshold. So, it doesn't matter if your subscriber or watch hour counts drop below the threshold while waiting for review. If you've met the threshold and applied for YPP, we'll still review your channel for YPP suitability.
However, YouTube does reserve the right, at its discretion, to remove monetisation from channels if a channel is inactive and has not uploaded or posted Community posts for six months or more.
Channels will lose monetisation if they violate any of the YouTube Channel Monetisation Policies. This loss of monetisation will happen regardless of their watch hours and subscriber count.
If you previously started the application process in Creator Studio Classic and still want to become a member of the YouTube Partner Programme:
- Please make sure that your channel is eligible and re-apply to become a member of the YouTube Partner Programme. You can follow the application instructions outlined on this page.
YouTube is able to serve ads on all content on the platform. If you were previously a member of YPP (and currently are not in the programme), you may still see ads being served on your content. In this case, you do not receive a share of the revenue.
If you rejoin YPP in the future, you'll be able to receive a share of the revenue from ads served on your content after you rejoin. In that case, when reapplying for YPP, make sure that your channel meets the eligibility criteria outlined on this page.