YouTube Partner Programme overview

The YouTube Partner Programme (YPP) lets creators monetise their content on YouTube. Creators can earn money from advertisements served on their videos and from YouTube Premium subscribers watching their content. You can apply to join the YouTube Partner Programme from your account in Creator Studio.

To be considered for the YouTube Partner Programme, you'll need to:

Once you've been accepted into the YPP, you'll be able to:

More ways to make money on YouTube

We have features that allow your viewers to purchase digital and physical goods through YouTube. These features include:

These features have different eligibility requirements and aren't available to everyone who is part of the YouTube Partner Programme.

Eligibility & programme threshold

You're eligible to apply to join the YouTube Partner Programme (YPP) if you meet all of these requirements:

This programme threshold allows us to significantly improve our ability to identify creators who contribute positively to the community, and help drive more ad revenue to them (and away from bad actors). These standards also help us prevent potentially inappropriate content from being monetised, which can hurt revenue for everyone.

You can check your watch time and subscribers in YouTube Analytics. If you don't meet the threshold yet, keep working to make original content and build your audience using tips from top creators.

How do I check my watch hours?

You can use the YouTube Analytics Watch time report to see your watch hours. The report defaults to showing watch hours in minutes, so make sure that you change your view so that it shows watch time in hours. In the graph, click the Compare metric drop-down menu, then choose Watch time (hours).

See your Watch time report

Creator Studio Classic

You can go directly to the Watch time report or follow the steps below.

  1. Sign in to YouTube.
  2. In the top right-hand corner, select your account > Creator Studio.
  3. In the menu on the left, click Analytics > Watch time.
  4. At the top of the report, you'll see information for Impressions > Click-through rate > Views > Average view duration > Watch time.
  5. To download the report, click Export report in the top right-hand corner.
How to apply
Follow the 4 steps to join the YouTube Partner Programme from your account in Creator Studio or YouTube Studio beta. Once your channel reaches the programme threshold, you'll be reviewed to join.
What happens when you apply
Once your channel reaches the programme threshold, your channel activity is reviewed to make sure that your content adheres to the YouTube Partner Programme policies, YouTube Terms of Service, YouTube spam policies and our Community Guidelines.
We'll email you to let you know as soon as the process is complete. You can also check the status of your application at Creator Studio > Channel > Monetisation. The process may take up to several weeks.

Frequently asked questions

What happens if I drop below the programme threshold?

YouTube will not automatically remove your channel from YPP if it drops below the threshold. But YouTube does reserve the right, at its discretion, to remove monetisation from a channel if that channel is inactive and not uploading or posting Community posts for 6 months or more.

Channels will lose monetisation if they violate any of the YouTube Partner Programme policies, regardless of their watch hours and subscriber count.
What if I don't meet the programme threshold?

If you don't meet the threshold yet, keep working to make original content and build your audience. Here are some resources that can help you grow your channel:

See all the resources available to you as a creator.
Does monetisation status affect search results?
Monetisation status is not used to inform how videos are displayed on YouTube.
What happens if I lose access to YPP?

If it's determined that your channel is no longer eligible for monetisation, your channel will lose access to all monetisation tools and features associated with the YouTube Partner Programme.

If we've removed your ability to monetise due to a policy violation, you should start by going to the monetisation page to read more about the policy that your channel violated. Then, review your videos against our YouTube Partner Programme policies and our Community Guidelines.The next step is to edit or delete any videos that violate our policies.

You can keep uploading original content and building your audience on YouTube even if you're not in the YouTube Partner Programme. You can re-apply to the programme after 30 days.

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